Ultimately, the Sport's exterior should play an even bigger role than the attractive cabin in drawing in customers. The macho bits on the G80 Sport look good.
While the fascia is a little much, most of the smaller details are lovely. The 19-inch wheels, quad exhausts, and smoked taillights are obvious improvements at first glance, but it's the little bits of copper that really spice the visual up. Copper accents for the headlight projectors, the inset section of the grille surround, and wheel center caps give the G80 Sport a sense of style that's unlike anything else on the road.
Genesis wisely based the G80 Sport on the Ultimate Package-equipped version of the base G80. That means a lot of standard equipment and exactly zero options—standard features on the Sport include a 9.2-inch infotainment system, LED headlights, heaps of leather upholstery, a multi-view camera, a lovely 17-speaker Lexicon stereo, adjustable side bolsters and a leg extension on the driver's seat, and virtually every safety system on the market today.
The rear-drive models start at $56,225 (including a mandatory $975 destination charge), or $4,900 more than the 3.8-liter, V-6-powered G80 with the Ultimate Package. As with that car, all-wheel drive is a $2,500 option.
That is a good price. The G80 Sport undercuts every potential competitor, from the casually fast to dynamically stunning. The nearest hardcore German, the Audi S6, starts at $71,850.
Even among the more relaxed group of competitors—the Cadillac CTS VSport and Lincoln Continental Reserve—the G80 Sport is a bargain, undercutting the rear-drive-only Cadillac by over $5,400 and the 400-hp, hot-rod Lincoln by a hair over $4,000.
The G80 Sport carries on with the Genesis brand's successful formula, blending an impressive equipment roster with an affordable price and relaxed driving dynamics. But that final point is difficult to ignore in the world of performance luxury sedans.
The G80 Sport isn't as powerful as its closest competitors and it leans far too heavily towards comfortable touring than Germany's capable mainstream—i.e. not a full-tilt M, AMG, or RS model—sedans.
As a more affordable means of conquering gently winding roads and wide-open freeways with just enough speed to have fun, Genesis' newest offering is difficult to ignore.