Mopar's Sex AppealEnlarge Photo
Durango's Leading LadyEnlarge Photo
You might call it the Italian Job One. Chrysler's revamped product line (Jeep, Dodge, Chrysler, Ram) and its new controlling owner Fiat took up much real estate at Chicago's McCormick Place. You might say Chrysler's presence in Chicago's was the most dramatic evidence that the company is staging a comeback. That doesn't mean it's profitable, but with 16 new or significantly revised vehicles and a Motown-proud Super Bowl TV ad, Chrysler's in the spotlight.
Ralph Gilles and the Man VanEnlarge Photo
Dodge CEO Ralph Gilles showed off the "man van." It's a Dodge Caravan sporting a man-cave interior atop track-ready rubber.
New Heights?Enlarge Photo
Jeeps rose to new heights at an indoor camp.
Ram CEO Fred Diaz trotted its Heavy Duty High Output truck.
With an available 6.7-liter Cummins turbodiesel engine cranking out 800 lb-ft of torque, it boasts a 22,700-lb maximum trailer weight. Gross vehicle weight is 30,000 lbs. It's backed by a five-year, 100,000-mile powertrain warranty.
Chrysler displayed its sleek Sebring makeover called the 200, which Eminem plugged during the Super Bowl.
Gilles' Hot WheelsEnlarge Photo
Fiat's boutique was super-sized displaying tiny 500s. High-style furniture, and swooping enclosures made this a chic spot. Fiat CEO Sergio Marchionne's stated goal: a Chrysler takeover. So far, the Fiat-funded makeover deserves a look over.