Car Who? CarWoo Says It's Changing New Car Buying

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Buying cars on the Internet has not changed much over the years, even as more and more transactions are completed over the Internet on sites like Craigslist and Auto Trader for used vehicles.  Customers scour pages and pages of advertisements even after selecting the exact vehicle they are looking for; worse yet, they have to deal with the hassles of negotiating with a dealership salesman even when bringing a price to the negotiating table.   

A new site hopes to change all that. CarWoo, which launched Wednesday, wants to take away the pain and the fear of dealing with car dealers when searching for new vehicles.  CarWoo wants to give more buying power to the customer, allowing them to advertise what they want to buy, and then have dealers come to them, instead of the other way around.

The Web site says its system starts with a potential buyer, who inputs everything they are looking for, from year, make, model, and even specific features. Once the customer has what they are looking for, it is the dealers' turn to try and win them to buy their offer.  CarWoo also allows dealers to see one another’s offers in certain circumstances, allowing for more negotiating and better prices for the customer.   

Once the buyer has found a winning purchase, everything can be finalized through CarWoo.  After that, all one has to do is take the paperwork to the dealer and pick up their car.  Signing up for CarWoo is simple, though it is a pay service. There is a onetime fee where the users pick between one of two packages, $49 and $19. The Plus package, $49, offers more offers and more aggressive negotiating amongst dealers than the cheaper Basic package, the site promises. 

Check out the video below to see how it all works.


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