AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
The highest rated Sports Car this year was the Porsche 911. “This award is particularly important for Porsche, it shows that the new generation of the 911 has met the expectations of our customers. This is a fantastic overall result in our most important market, the U.S.”, explains Bernhard Maier, Board Member Sales and Marketing of Porsche AG.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25 percent of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”
“As we cautiously emerge from this economic crisis, new vehicle buyers are being especially careful, and the data we’ve analyzed for the Vehicle Satisfaction Award will help this year’s customers make wise purchase decisions,” says Peterson.”