Even guys that seemingly have everything going for them have off days. Unfortunately for Luca di Montezemolo, Ferrari's CEO, his bad day came in front of crowds and cameras at a Ferrari World Finals exhibition in Valencia this weekend, where he--apparently--intentionally drove off-track and into a gravel trap.

To make it even more embarassing, Formula 1 drivers Fernando Alonso and Felipe Massa were riding along. The Spanish and Brazilian drivers tried to help Montezemolo out of the gravel, but it was beached, sunk to the rear bumper in the sand. Instead, a second California was fetched and the three drove off.

You can see it happen in the video below or follow the links for more details.

[GT Spirit via Jalopnik]