Ford Motor Company has waved the magic wand in the direction of interactive TV advertising company, Turner Media Group (TMG) to develop an interactive TV ad campaign for its 2007 Mustang model on EchoStar's OpenTV- powered DISH Network satellite TV platform. TMG has done a similiar campaign for the Ford Explorer along with i-ads for Mercedes, Chrysler, Land Rover and the US Navy.
The campaign, which will run through mid-July, consists of 30-second spots that are airing on a number of cable networks and that link viewers to an i-ad, via an on-screen pop-up message. The i-ad--which TMG co-developed with EchoStar and which can also be accessed via banners on the DISH Network's interactive TV portal, DishHOME, and through DISH Network shopping portals--offers over 15 different screens, which showcase styles (e.g. the coupe, the convertible and the 'Pony Package'), colors and accessories for the 2007 Mustang.
Additionally the i-ad will allow viewers the choice to request a free Mustang exhaust ringtone, wallpaper, brochure for any Ford car and locate a Ford dealer by entering their zipcode.