Danish designer Anders Warming has left the BMW Group where he worked for the past 16 years to join fellow German automaker Borgward.
Borgward went out of business more than half a century ago but was recently revived by a descendant of the founder of the original company, as well as Chinese investors.
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Warming was appointed head of design at BMW’s Mini brand in 2011 and was responsible for the design of the current generation of the premium compacts. Prior to joining BMW he worked briefly at the Volkswagen Group.
Anders Warming
Warming will sit on the board of directors at Borgward and head up its design department. He will start the new role on January 1, 2017.
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Interestingly, Warming is the second Mini design boss to join a Chinese-backed automaker. Warming's predecessor, Gert Hildebrand, quit the British brand in 2011 to head the design team at Qoros.
Since its revival, Borgward has rolled out a handful of SUVs. The company says it’s focused on the Chinese market but hopes to start sales in Europe in 2017 and eventually the United States. The brand touts its vehicles as being near-premium with German engineering.
