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The 2010 Toyota Camry steers a safe path, in terms of design; the mid-size sedan segment is full of choices with more exciting styling or edgier performance.
The 2010 Chevrolet Malibu emphasizes a smooth ride and comfortable interior as much as the Camry, but it has a more distinctive silhouette and more impressive interior materials.
The Honda Accord is another good alternative; it was redesigned last year and looks a generation ahead of the Camry now, with a stunning interior, especially in the V-6 models, and a slightly sportier driving feel.
The Fusion and Altima are sportier overall but a little smaller inside, and the Volkswagen Passat is another good alternative to the Camry, offering reasonable fuel economy and responsive performance from its 2.0T engine.
However, if ride comfort is the priority, the 2009 Toyota Camry (except in SE trim) has perhaps the softest, most comfort-oriented ride among mid-size sedans.