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The most direct rival to the 2010 Outlander is likely the Toyota RAV4 Sport, which, like the Outlander, can be equipped with a small third-row seat.
The RAV4 is much more refined and agreeable with the base four-cylinder engine, while its optional V-8 is even more powerful.
The Forester is another top rival; in this case, too, the standard four in the Outlander doesn’t seem nearly as strong as the standard flat-four in the Subaru, even though their power figures are close.
The Mazda CX-7 seats only five, but it's perceived as a more complete performance package, with very comfortable seating, sporty suspension tuning, and a rorty turbocharged engine; for 2010 there's also a new base version, with a still-adequate 2.5-liter four, that costs a bit less.
The Forester and CR-V remain the best for those who are safety-minded; they're both IIHS Top Safety Picks.
For those who don't need a third row but want a roomy, comfortable interior, the Honda CR-V is probably the best pick, though it's not nearly as engaging to drive.