Speaking with Automotive News Europe, Booth said management is focused on improving the business and not on selling it. Booth’s comments come less than a day after Jerry York – a key representative of Ford investor Tracinda Corp – said that Ford should sell Volvo along with Mercury.
Booth, who is also the executive vice president of Ford of Europe, said Volvo's products are in demand but rising raw material costs and a weak U.S. dollar are pushing up development costs. Booth is confident the introduction of the new XC60 crossover (pictured) will help boost sales while also lifting the carmaker’s profile in the luxury market.
"We have to get Volvo out if this in-between land," he said. "We need to build on our attributes of safety and environmental performance."
Ford has also confirmed that no sale of Volvo is on the table.
Volvo XC60 Crossover
Reader Comments
Sun May 4 2008 4:40 AM
Soupie says
Ford cannot get rid of Volvo or Mazda. As dismal as things are with Ford, they are turning around, and will be great soon, but without Mazda and Volvo, this would not be happening. Mazda and Volvo are the driving (pun intended!!) forces behind the current (Euro) and future (world) Ford Focus.
Fri Jun 5 2009 5:19 AM
kurtdaniel says
As from engineblox,,volvo has helped a lot in the recent success of ford..
Leave a Comment
Login or register to leave comments.
Please keep your comments on topic. Your involvement is governed by our Privacy Policy and Terms.