Update: Buick releases second Invicta teaser

Posted Tue Apr 8 2008 8:30 AM by Nelson Ireson

Update: Buick has released a second teaser for its upcoming Invicta sedan concept that’s set to appear at this month’s Beijing Auto Show. The new image doesn’t reveal any significant details except for the shape of the headlights, which appear to have a tapered back look. The new concept was jointly developed by design studios both in China and the U.S. and is said to represent the future look of the Buick brand.

Original: Coming April 19th to the Beijing Motor Show, the Buick Invicta purports to take Buick a step closer to a premium car design that will appeal to the international market. Why the company is taking just a step when it could ostensibly go the whole way is a mystery, and so too is the Invicta, although the teaser released today gives us the profile and belt line of the upcoming concept.

Built on the back of the successful Riviera concept shown in Shanghai last year, the Invicta inches closer to a global design, and yet remains true to its American roots by including details that are classically Buick, like the 'waterfall' grille and and the curved 'sweepspear' belt line. Whether international audiences - or those at home - will agree with Buick's direction remains to be seen. Taken generally, and from the side only, it reminds us a bit of the Bentley Continental GT - and that's not a bad thing.

Buick says the Invicta is also the result of a fusion of Eastern and Western cultures, and that "the result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.” That's some pretty big talk. Let's hope the Invicta can shoulder the burden.

First Buick Invicta teaser

Buick Riviera

Gallery: Buick Invicta Teaser

Gallery: Buick Riviera Concept

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Reader Comments

Tue Mar 18 2008 3:42 PM
gurux says

Looks nice. The inside is very Star-Trek-like ;)
Mon Mar 31 2008 7:02 AM
visar says

I want one!!!
Tue Apr 8 2008 9:10 AM
SuperSkyline89 says

Come on, it's a GM concept. Which basically means all the cool parts will be long gone by production. The doors, the futuristic interior, none of it will still be there by the time it reaches production.
Tue Apr 8 2008 5:00 PM
94 Taurus owner says

Just looking at the headlight's the thing is going to be ugly.
Tue Apr 8 2008 6:03 PM
james says

c'mon taurus, give it a chance. the riviera wasn't half bad, maybe buick is actually on to something. them actually having a decent design idea is a completely new concept for buick so they should take it and run with it. let's face it, current and past buicks are just ugly and not chic enough to compete with lexus or mercedes
Tue Apr 8 2008 7:10 PM
94 Taurus owner says

Well I'm not saying the whole car is ugly or that the whole buick line is ugly
I kinda did like the riviera concept,the enclave and that buick(which name keeps on escaping me)that's based on the cadillac DTS.

I'm just saying that front end it looks to SAABish not what a buick should be
who knows when the whole front end is revealed(or better yet the whole car)
it could look great.
Wed Jul 23 2008 1:08 PM
Sam says

This an awesome looking vehicle. Husband wants one already. Can't beat buick

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