Toyota launches microsite for 2010 Prius

Posted Wed Nov 12 2008 5:59 AM by Ralph Hanson

The third-generation Prius is on track to make its debut at January’s Detroit Auto Show

Toyota has launched a new microsite for its 2010 Prius hybrid, along with the requisite debut countdown clock for the exact second when the car will finally be revealed to its expectant audience. The car is currently a little over two months away from its world debut at the Detroit Motor Show in January, however previously leaked images have already revealed its final design.

The authenticity of the leaked images were confirmed by Toyota on its Open Road blog, where editor John F. Thompson wrote: "we thought we’d take a moment to confirm that the car shown in these unauthorized photos – at least the ones we’ve seen so far - is indeed the new Prius."

The images reveal that the 2010 Prius will retain its iconic shape, while the interior shots reveal a much more complicated dash, with a new telematics screen located in the center console that will likely integrate the navigation, entertainment, and fuel-economy display functions. Some crucial differences between the new and old Prius include a slightly larger body and a distinct nose and tail design.

Following its debut in January at Detroit, the third-generation Prius is expected to hit showrooms by April 2009, priced slightly above the current model’s list price of $22,600. Click here to visit the new Prius microsite.