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How To Build a Brand: 2011 Lexus IS, Music To My Ears
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TheCarConnection.com | September 7th, 2010 I came across an ad for the 2011 Lexus IS and was intrigued. Not so much about what the ad is, which we will cover momentarily, but more about what the ad means to the brand and how it builds the brand. I’d say the from the lowly Lexus IS all the way up to the spine-tingling LFA supercar, music, in one form or another, is what defines the Lexus brand (and not the tired Pursuit of Perfection -- give it a rest, Lexus). Which is a huge change for a brand built on filtering out sound and... Read More
