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1999 Frankfurt Show: DC Goes Global
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TheCarConnection.com | September 20th, 1999 To be or not to be — for the Chrysler side of global auto giant DaimlerChrysler AG, the real question is whether or not to be a serious player outside the home North American market. It’s been decades since the former Chrysler Corp. made any serious attempt to compete abroad. But now, with DaimlerChrysler readying a three-year, $48 billion product spending spree, the future of the Chrysler brand may depend on a tiny sedan dubbed Java. In turn, the little prototype could reveal whether the... Read More
