• Report: Toyota secretly working on solar car

    The Toyota Prius has spent a decade as the world's preferred hybrid, but now competition is arising from all quarters. A new plug-in version of the Prius is expected soon, but already Toyota is though...

  • Teaser video for 2010 Toyota Prius

    Toyota’s next-generation petrol-electric Prius hybrid is scheduled to make its world debut at the Detroit Auto Show in January, however new images of the car, plus this latest teaser video, have mad...

  • Toyota launches microsite for 2010 Prius

    Toyota has launched a new microsite for its 2010 Prius hybrid, along with the requisite debut countdown clock for the exact second when the car will finally be revealed to its expectant audience. The...

  • New report claims buyers prefer 'angry faced' cars

    Cars are often described with adjectives like 'cute', 'sexy' or 'masculine'. But such anthropomorphic characterizations are generally the domain of savvy marketing agents, not neuro-scientists. A new...

  • Lexus to sell Prius-based vehicle in Europe

    We've known for a while that Toyota is planning an update to its blockbuster Prius hybrid, but word has just leaked out today that Lexus may be getting a Prius-based 'lifestyle' wagon. The concept is...

  • Toyota cuts price on replacement Prius batteries

    Those most critical of the hybrid and electric vehicle segment often highlight the huge expense of battery replacement as a primary reason to avoid the electron-peddling powertrains. Thanks to Toyota'...

  • U.S. House passes $5,000 tax credit for plug-in EVs

    The Chevrolet Volt production car was revealed just yesterday during General Motors' centenary celebrations, and though it won't be available for sale until 2010, the car is already poised to be eligi...

  • Toyota hints again at new Prius brand

    We first heard about Toyota using its Prius nameplate for a family of hybrid vehicles as far back as March, but since then there has been little indication that the carmaker was still planning to go a...

  • Toyota trials plug-in hybrid Prius in UK

    Toyota has teamed up with utility company EDF Energy in the UK to start trials of a plug-in hybrid prototype based on its current-generation Prius. The trials start today and will continue for more th...

  • Toyota to fit solar panels to next-generation Prius

    There are already a number of independent firms that will retro-fit solar panels to the roofs of hybrid vehicles like the Toyota Prius to help extend the car’s electric-only driving range, however,...

  • Toyota could build Prius in U.S.

    The world's best-selling hybrid is currently built in Japan and China, but with demand for the efficient cars in the U.S. remaining high, Toyota is reportedly considering adding Prius production to it...