• Troy Lee and Mazda team up for custom 2009 Mazda6

    The Specialty Equipment Market Association (SEMA) show is in full swing, and one of Mazda's main contributions to the pandemonium is the Troy Lee Designs Mazda6. Featuring a custom iridescent paint jo...

  • VW shows CC Eco Performance Concept at SEMA

    Heralded as the car that will bring the haute four-door sedan form factor to the masses, the VW CC sedan has already been the basis for the CC Gold Coast Edition, and now it gets a green power treatme...

  • 2009 Mopar Drift Dodge Challenger unveiled at SEMA

    Formula Drift is serious business for those involved in the series and the drift community, and Chrysler's Mopar division has revealed its latest entry to the field at the SEMA show today. The 2009 Mo...

  • Toyota shows Yaris Club by Five Axis at SEMA

    Toyota has taken a somewhat paradoxical tack at creating a stripped-down single-seat club racer out of a front-wheel-drive Yaris econo car. The company says the design harks back to the racing heritag...

  • Hyundai reveals all seven Genesis SEMA concepts

    A wide array of Hyundai Genesis Coupes have been on the SEMA charts for the past several months, and today the company finally revealed them all in full pictorial detail. The high-resolution photos sh...

  • Ford displaying 11 customized Flex models at SEMA

    More than a dozen aftermarket designers will display their unique, "tricked-out" interpretations of Ford's Flex crossover at next week's SEMA show in Las Vegas. The publicity event is being conducted...

  • Lincoln driving MKS to strong showing at SEMA

    Among the many turbocharged tuner cars and monster-truck four-wheelers crowding the SEMA showfloor next week, there will be a cadre of Lincoln MKS sedans, suitably modified but standing somewhat back...

  • Subaru releases the Forester XTI SEMA show car

    Combining the 2.5L turbocharged powerplant from the WRX STI with the Forester's roomy platform, the Forester XTI show car is one of the highest-performance SUVs this side of a Cayenne. Due for debut a...

  • Vivid Racing working on SEMA GT-R

    Though it's not yet completed, Vivid Racing has let out some early photos of its upcoming SEMA GT-R. The wheels foreshadow the coming paint job, expected to be in matte red with black accents - sure t...

  • Lexus previews modified IS-F range planned for SEMA

    As the annual Specialty Equipment Market Association (SEMA) show in Las Vegas draws near, more details of the cars that will be on show there trickle out. One of the strongest showings will come from...

  • Lexus LX570 by Icon 4x4 Design

    Lexus will be out in full strength at this year’s SEMA Auto Show, with modified versions of almost every vehicle in its lineup set to be on show in Las Vegas next month. While the performance IS-F s...