Buick is the first to acknowledge it lost touch with the pulse of its audience in the 1980s and 1990s, and over the last decade it has seen its average buyer age rise to somewhere in the mid-70s. But that's all set to change with the new Enclave already out and the brand-new 2010 LaCrosse coming this summer.
We got the chance to take the new LaCrosse for a spin at a GM press event in Detroit this week, and we can tell you in all seriousness: this is a really, really good car. It's not a hot-dog performer or an all-out technological luxury onslaught, but it does combine mid-size powertrains and pricing with large-sedan size and comfort, all with a healthy dose of style and luxury.
The exterior of the new LaCrosse has been plastered across the web since its
debut at the Detroit Auto Show, and it's a fine new face to help Buick target a younger, more vibrant audience, but the interior is the real story.
Fans of Lexus, Acura and Infiniti often point to the shoddy interiors of American mid-luxury sedans as a major turnoff, but those fans won't have a word to say about the LaCrosse. In fact, most will find themselves envious of the solid construction, (mostly) whisper-quiet ride and superior switchgear found in the LaCrosse.
Unlike Lexus, which shows strong Camry roots in much of its center-stack material and layout, the LaCrosse presents a coherent image without letting the design down with flimsy buttons or cheap material. Aside from the Acura TL's oddball exterior, its interior is generally well-regarded, if a bit busy, and the LaCrosse is at least on par, while it outpaces the Infiniti G and M just as it does the Lexus ES and GS.
The comparison to the larger Lexus and Infiniti cars is apt - the LaCrosse provides ample room for long-legged six-foot-plus adults to sit in all four positions at once, with no skimping on headroom even with the sloping roofline and a panoramic sunroof. Shoulder, hip and bolster room in the front bucket seats is equally well-suited to larger adults.
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Otherwise the styling isn't bad...
I really hate to hate on a company that's trying so hard to clear the stigma from their name, and target a younger crowd...I'm 23, and I know Buick isn't shooting for my age, but I know that my parents (59/60) still consider Buick a car for Seniors...and I feel terrible for Buick because at my age, they will always remain a company that builds cars for Seniors...as long as I'm in the financial bracket to be able to really chose what type of car I want to drive, I doubt I'll be visiting a Buick dealer, let alone sit in a Buick if it's not taking me away to or from an airport, or if I'm driving with someone above the age of 75...
The Enclave to me is a waste because you get more stuff for cheaper in an Acadia...You don't even get LED taillights on the Enclave and it's priced well-above the Acadia, which they're standard...
I'm sorry Buick...I know you're popular in China, but you're going to have a tough tough tough time ever getting someone in my age bracket to commit to any of your cars...In the US, Buick should've been shuttered and Pontiac should've survived...
I do care for the American brands, but none of them are really offering anything special that have caught my attention...
It absolutely will be. And Buick - specifically Sharon Docherty - acknowledges that. They have a hard road ahead to change minds about the brand.
But with Buick positioned as one of the four remaining GM brands, they have to change that image, or they're dooming themselves to further failure.
And even if they do get some people to see the 'new Buick', what of the brand's reputation? There's a difference in what others think when you tell them 'I drive a Lexus' versus 'I drive a Buick'.
Personally - I'm 30, btw - I like the LaCrosse a lot, and only wish they'd make a higher-output (note: not necessarily stiffer or sharper, just more powerful) offering. Like throwing a turbo on the 3.6L unit and turning out 400+ hp. But that's another topic altogether.
It absolutely will be. And Buick - specifically Sharon Docherty - acknowledges that. They have a hard road ahead to change minds about the brand.
But with Buick positioned as one of the four remaining GM brands, they have to change that image, or they're dooming themselves to further failure.
And even if they do get some people to see the 'new Buick', what of the brand's reputation? There's a difference in what others think when you tell them 'I drive a Lexus' versus 'I drive a Buick'.
Personally - I'm 30, btw - I like the LaCrosse a lot, and only wish they'd make a higher-output (note: not necessarily stiffer or sharper, just more powerful) offering. Like throwing a turbo on the 3.6L unit and turning out 400+ hp. But that's another topic altogether.
Well you might get a turbo 4 cylinder would that make you happy?
Hahahaha...driving a foreign car is out of style and Gas hogs...Which foreign company produces gas hogs???...I really cannot think of one...It's the American brands that produce Gas hogs...
I am still not a fan of FWD, and certainly don't need AWD, so this isn't on my radar, but it's good to know it's there...
...but I'm in my mid-40's and I really like this car - If I were in the market for a large-ish $35K 4-door sedan, the CXL FWD would certainly be on my shortlist along w/ the Taurus LTD.
...but I don't need 4 doors, and I'd really like a big convertible that's not a Sebring or a Solara - Would it be so tough for GM to bring a $40-45K 5-seat hardtop-convertible based on this and call it Riviera? (and a $55-60K version called Eldorado?)
"Yes sir I am."
"... plastics."
when and where did you purchase your magic crystal ball?
i would like to obtain one too.
By the way, my 31 year old daughter loves her previous generation LaCrosse, and we loved our 99 Century (3100), which consistently got 27-29 miles per gallon, and about 30 on trips. (The well controled suspension was much improved on the 99 over the rather wallowy 97 and 98 editions.) Buick makes excellent intermediates.
LawBoy26 Posted: 12/19/2009 10:59pm PST
art Posted: 1/10/2010 10:33am PST
brian Posted: 1/15/2010 4:06pm PST
Pete Posted: 8/5/2010 9:00pm PDT
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