Hummer was previously reported to be in talks with several Indian, Chinese and Russian investors, but in an interview with Reuters GM’s Middle East managing director Terry Johnsson said "for sure, there has been interest from various parties within the Gulf. There is a precedent in the cases of Aston Martin, Ferrari or Daimler and those kinds of solutions could be very realistic solutions."
Johnsson also revealed that an actual sale of Hummer was not the only solution, and that the brand could be kept. During GM’s original restructuring announcement, CEO Rick Wagoner said that Hummer was only under review and never confirmed that it would be sold. One of the major problems with offloading Hummer is the backlash GM would encounter from the hundreds of private dealers that have invested in the brand, which could end up costing GM hundreds of millions of dollars in lawsuits.
Reader Comments
Tue Aug 26 2008 11:32 AM
dcars says
The brand image and the cost to change it are expansive and time consuming. That's two things that GM does not have at the moment. i think GM would love to keep Hummer if it could.
Tue Aug 26 2008 3:01 PM
cirquo says
I think they do need those Hummers in the desert and the gas prices are low enough to afford to fuel it over there., It will be a good move for investors for that region of the world.
Tue Aug 26 2008 7:23 PM
Hammy says
LOL, no one uses hummers in the ME, Toyota Land Cruisers, Nissan Patrol's, Range Rover Sports are the cars mostly used in the desert
These new GM hummers suck off road in the desert dunes.
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