The ultra luxury SUV is a vehicle class nobody needs but it's about to become a big success for Bentley. Well, it better anyway, as the British luxury automaker has a lot of eggs in that basket.

The first 2017 Bentayga SUV rolled off the assembly at the company's assembly plant in Crewe, England on November 27.  It marked the culmination of four years of work that saw Bentley create 1,500 new jobs. The Bentayga is part of a larger product investment program that exceeds $1.26 billion.

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It took Bentley employees 130 hours to handcraft that fist Bentayga, which wears Anthracite paint. Along the way, the vehicle passed through a new paint shop, a new body shop, and a new assembly line.

The Bentagya is a $229,000 midsize, four- or five-passenger crossover SUV. Billed as the fastest SUV on the planet, it is motivated by a new twin-turbocharged W-12 engine that conjures up 600 horsepower and 663 pound-feet of torque and rockets the vehicle from 0 to 60 mph in four seconds flat.

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Handling is aided by an industry-first electro-mechanical active anti-roll bar that controls body roll much like the hydraulic systems found in high-performance off-roaders. This system, however, reacts three times quicker, thanks to a supercapacitor-powered 48-volt electrical system. The suspension offers four ride heights, two for off-roading, and drivers can choose from four off-road-oriented driver modes: Snow & Grass, Dirt & Gravel, Mud & Trail, and Sand Dunes.

The first Bentaygas will arrive in customer hands in January, and the first U.S buyers will be able to get theirs in March.

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