Arriving in 2011, the electric Focus is expected to be powered by a lithium-ion battery pack with a range of close to 100 miles. It won’t be cheap, however, as pricing will be set higher than a comparable petrol model, Ford’s president of the Americas, Mark Fields, revealed to Automotive News. This will "limit its appeal at least initially" but engineers are working to make the car "as affordable" as possible, he said.
Despite the high price tag the electric Focus is destined to bear, as well as the limited infrastructure for recharging, Ford hopes to entice around 5,000 to 10,000 customers a year. This figure is expected to rise as battery technology improves and production becomes cheaper, but for the first few years Ford will be chasing those numbers.
Ford is spending close to half-a-billion dollars to retool its Michigan SUV plant to build the global Focus. To help streamline costs for the electric Focus and remain up to date with new electric technology, the company is also part of a four-way ‘Eco-Partnership’ with organizations both in the U.S. and China.
Ford, Changan Auto Group and the cities of Chongqing, China, and Denver, Colorado, are exploring ways to develop projects to help further energy security and promote economic and environmental sustainability. Areas of focus could include developing electrified vehicle technologies, green city planning, efficient urban transportation and grid integration.