With its latest Ghost sedan, Rolls-Royce has developed a brand new model positioned below the Phantom and in the process seen its sales nearly double over the past year. What the car’s design team was seeking to create was a modern Rolls-Royce that achieved a new dynamism but remained true to its luxurious heritage.
Additionally, the Ghost’s introduction has allowed Rolls-Royce to carve out a new luxury niche that the ultra-luxury brand has long left to lesser rivals such as Bentley, Mercedes-Benz and BMW. Where the Phantom truly is a car to be chauffeured around in, the Ghost is the Rolls-Royce model that you wouldn’t mind driving home yourself.
This is mostly due to the car’s twin-turbocharged 6.6-liter V-12 engine, which turns over a massive 563 horsepower and 575 pound-feet of torque. This makes the Ghost more powerful than the Phantom despite being positioned below it, ensuring that this is the drivers’ car in the Rolls-Royce lineup.