Official teaser for Kia's SOUL Concept

Posted Tue Feb 19 2008 6:45 AM by Ralph Hanson

Kia has released an official teaser of a new concept car it’s prepping for next month’s Geneva Motor Show but the image depicts only one of a trio of new concepts the Korean carmaker will be presenting. All three cars will carry the ‘SOUL’ title and are closely related to an upcoming production model Kia claims will start a whole new segment and entice customers that normally would overlook the brand.

Like what Scion did for Toyota, the new SOUL cars will showcase a number of possibilities for customizing and personalization that future Kia customers will be able to apply to their cars.

Pictured in this teaser is the SOUL Burner, which features a new satin black finish with a gloss design painted directly onto the car. If the concepts prove popular, we could soon see Kias wearing custom artwork and designs in the same way that some Mini hatches are available with a chequered design or UK flag emblem on their roofs.

Reader Comments

Tue Feb 19 2008 8:24 AM
chris says

wait.... so.... kia... is going to follow toyota.... and is going to make.... a cheap brand...........?????????

BAAAAAAAAAAAHAHHAHAHAHAHAHAHAHAHAHAHHAHAHAHAA.... that was funny.

ok yeah yeah what ever.. factory customized cars.. what ever... i dont see scion taking over the market
Tue Feb 19 2008 12:29 PM
Daniel D. says

nice rims but the rest..............
Tue Feb 19 2008 10:35 PM
admin says

Any more racist comments about Koreans, Chinese, or any other nationality will result in an immediate ban. There are a number of websites online where you can act like an animal. This is not one of them.
Thu Feb 21 2008 5:04 AM
Andy says

^I don't think you can do any better than them.

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