Posted on Thursday 8 May 2008
Update: The 7,000-plus mile Ferrari Magic India Discovery Drive tour has officially come to an end with the two specially prepped 612 Scagliettis returning to Mumbai yesterday after setting off from the city more than two months ago. More than 50 journalists took turns behind the wheels of the two cars along 13 different stages spread across India, taking in 57 cities in the over 70-day tour.
Original: Ferrari has undertaken a number of epic journeys over the past couple of years, pitting its cars against some of the roughest roads in the world during previous drives across China, the Americas and even a global relay. Now the Italian supercars are headed to India for the latest Prancing Horse adventure, which gets underway from Mumbai on February 25th and returns to the same city on May 8th having covered a route stretching more than 7,000 miles.
The carmaker will be fielding two 612 Scaglietti supercars, the same model that was used for the China 15,000 Red Miles tour in 2005 and the Panamerican 20,000 tour of 2006. A total of 50 journalists from across the world will take turns behind the wheel of the V12-powered cars over the course of a 12-stage 72-day voyage across India.
India is one of the most important new markets for carmakers around the world. The economy is rapidly expanding and with a population of more than a billion people, everybody from motorsport groups like F1 to exotic brands like Ferrari are keen to promote their brand across the sub-continent.
There will be two cars, one red and the other white, both with only minor modifications to allow them to negotiate the more difficult tracts of the tour. The modifications involve the fitting of an underbody protector made from 4mm duraluminium rather than plastic and a slightly higher suspension setting to deal with the tougher road surfaces. Otherwise, the cars are completely stock, which means they feature the familiar 540hp 6.0 V12 and a six-speed F1 gearbox and transaxle transmission.
Why on Earth has Ferrari been doing this the last couple of years? Is it to raise their profile in mountainous little rural villages? Or is it a press junket so that the world’s automotive journalists will drool with a little more spittle whenever they write about these machines? Or is it to finally banish the thought that driving a Ferrari is a little like dating an Italian supermodel - looks fabulous, sumptuous upholstery (ahem), but very high maintenance…
Maybe they just like driving.
Probably to prove that they make cars that you can drive every day and not have to make any sacrifices.
yeah roy I think thats about it. i know a lot of people would be shocked to hear about a ferrari that did 100 miles per day for 70 days straight.
This has to go down as one of the dumber publicity campaigns.
But I guess there are a lot of Ferrari owners out there dreaming about taking their cars off road in third-world countries. Or not.
Gus India is not a third world country it is a very great country so don’t make it seem like a crappy country
No need to ask questions Roy. You got it exactly. Plus, of course they like driving!
You know what they say any publicity is good publicity.
Minizzle, ask the Dalits how great India is…
Trust me, much of India is still deeply in the third world…
hey Gus i have been to India, I have lived there, and i am a Indian citizen so yea i am not going to trust you. Sure the cast system used to exists, but it is not as prominent.