Posted on Monday 10 September 2007

The new Alfa Romeo 8C Competizione will be the first car from the Italian label to be sold in the US since the brand disbanded operations in the world’s biggest car market, but it’s not expected to arrive until late 2009. However, the car will officially go on sale in Europe following this week’s Frankfurt Motor Show. It will be built in a limited run of just 500 examples and carry a price tag of $227,000 (€165,000) according to Automotive News Europe.
The first market to receive the new 450hp model will be Germany, which has been allotted 80 cars all up. The largest market will be the US, which gets 90 cars. Other key markets, Italy and Japan will receive 80 and 70 units respectively, while both the UK and France get 40 cars each. Switzerland gets 35 cars and the remaining 65 units are reserved for the rest of the globe.
The 8C will be built in Italy by Maserati and will be followed next year by a new Spider convertible model. Click here to see more details on the 8C Competizione in our previous story.
This car is definitely among the top 5 sexiest cars today. However, given the price tag I don’t think it’s the right way of reintroducing Alfa to America. Tone it down boys….
I think it is the right sort of price tag. If they want to sell Alphas in the US its a good angle too sell them as exotic and this is the sort of thing to do it. Could launch the 166 and whack a $100,00/150,000 price tag on it and justify it because of this model.
Something more exotic than an E/S Class Merc and perhaps even on par with a Quattroporte