Kia Spectra News

 
Kia's Soul is also targeted at a younger audience

Kia considering brand-wide name changes

Getting young people to buy cars is tougher than it sounds. Fashion, mode and politics all play a role in addition to the classical considerations for car buying: price, features and performance. But Kia is determined to grow its business with younger buyers, as its current 52-year-old average... read more

March 23, 2009 by
 
 

 
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