MotorAuthority

New images: Lamborghini’s Ad Personam cars

Posted Fri Jan 18 2008 6:49 AM by James Martinez

If you can’t find a stock Lamborghini that fits you and you’d rather not put one under the tuner’s knife, what are you to do? Lamborghini has just what you’re looking for: their Ad Personam personalization program. Now those with the means can have their own tailor-made, one-off Lamborghini straight from the dealership.

Three examples of the program’s handiwork will be on display at the Detroit Auto Show, which starts January 13. The Gallardo Spyder on display will be shown in matte brown paint, the interior covered in brown Alcantara and several shades of custom leather. The matte finish is the first to be available on a Lamborghini besides the Reventón.

The Murcielago LP640 coupe and roadster pair on show will be painted in Blu Cepheus, a light shade intended to reflect a natural appearance reminiscent of polar ice - and it doesn’t hurt that it’s at the height of fashion. The same custom-leather treatment can be found in the cockpits of both cars, although in the roadster, the tone is more natural and untreated, to keep with the car’s overall image.

Whatever you choose to do with your Lamborghini, you can - the logo of the raging bull wants its customers to “think of the impossible” when designing their custom cars. No word on the cost of such free-thinking personalization, but as the saying goes, if you have to ask…

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• Sedans

Reader Comments

• Fri Jan 18 2008 9:25 AM

  EC says

  Nice, but after watching this video http://www.tantomotor.com/2008/01/11/lamborghini-murcielago-vs-toyota-supra/, I prefer the Blu Cepheus color on a Supra :D

• Sat Jan 19 2008 12:27 AM

  kukubird says

  A car is not always about raw HP and acceleration. What the Supra is lacking is passion. As simple as that.
  
  If you pitch a Murci against a 1000HP++ Supra in a drag race, definitely it will lose but in a track it's a whole different reasoning. What about comfort and taste??

• Sun Jan 20 2008 8:41 AM

  Saif says

  I agree with you kukubird, EC, if you actually had enough money to buy a Lamborghini, then talk.

• Sun Jan 20 2008 7:10 PM

  SuperSkyline89 says

  It's easy to say you prefer a car you can afford over a car you can't. The Supra is an awesome car but you really lose a lot by slapping shit loads of power on it. If I had the money I'd just buy both but I definitely wouldn't make the Supra much more powerful than it already is. You sacrifice so much for the extra power.