Personalization
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Remember the Ferrari P540 Superfast Aperta? If not, we’re sure you at least remember the multi-million dollar Pininfarina designed P4/5 based on the Ferrari Enzo. Both cars were special one-offs designed and developed exclusively for their respective well-heeled owners, and if you too fancy your very own custom Ferrari the automaker offers a coachbuilding service for exactly that. According to a new report, Aston Martin may soon be getting in on the act. Speaking with AutoExpress at last week’s 2010 Geneva Motor Show, Aston Martin design director Marek Reichman revealed that he...
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Audi Launches New Sport And Audi Exclusive Packages For RS6Audi is offering two new limited-edition equipment packages for its RS6 super-sedan and Avant wagon that will be restricted to just 500 units to reflect their exclusivity. The two packages are the "RS6 Sport" and "RS6 Audi Exclusive," both of which come with a special carbon design package for the...
Viknesh Vijayenthiran -
Lamborghini Takes Ad Personam To The Next Level In Detroit
At last year's Detroit Auto Show, Lamborghini debuted its factory customization program, which it calls Ad Personam. This year, the Italian supercar maker has decided to up the ante, bringing two Ad Personam program cars to the show to demonstrate just what is possible via the in-house...
Nelson Ireson -
New Images: Lamborghini’s Ad Personam Cars
If you can’t find a stock Lamborghini that fits you and you’d rather not put one under the tuner’s knife, what are you to do? Lamborghini has just what you’re looking for: their Ad Personam personalization program. Now those with the means can have their own tailor-made...
James Martinez -
BMW Individual Launches In The US
BMW has announced that it is offering its Individual program in the US for the first time. The Individual program was established back in 1991 to designing and creating customised versions of BMW cars for customers who were looking for made-to-measure solutions. Until now, the program was never...
Siddarth Raja -
Porsche Exclusive 911 Carrera S
Though the Porsche 911 is arguably the best sports car in the world, its well heeled clients have long been disappointed with the interior trim and lac of luxury. Sure, a 911 isn’t a bad place to be, but cars from Aston Martin and Bentley are a huge step ahead in terms of luxury. Porsche has...
Kenneth Hall
