Cadillac tops latest brand satisfaction survey

Posted Thu May 29 2008 11:24 PM by Nelson Ireson

General Motors' premium Cadillac brand has made no bones about its aspirations to become one of the top brands in the luxury sector, and a new brand satisfaction survey is the latest in a list of awards confirming it's headed in the right direction. Capturing the ranking of top brand in the U.S. market, the CTS and DTS also won individual awards for their segments.

Beating out the likes of Mercedes, Lexus and BMW is no small feat, especially since two of those three also had class winners in the survey. The Cadillac CTS took home the award for top 'Aspirational luxury car', while the DTS got the nod for the best large luxury car. Mercedes-Benz's S-Class won the premium luxury award, while Lexus nabbed the top luxury mid-size spot.

Cadillac's top brand ranking lead the charge for GM, which took 11 of the 28 available top spots, thanks largely to its success in the SUV and light truck categories. Toyota trailed in second with 9 top picks, while Ford, VW, Honda and Hyundai picked up the rest. Another notable from GM includes the Saturn Sky, which took the top sports car award.

The rankings were released by AutoPacific, which performs the survey each year based on input from owners of the cars and trucks that fit within its 28 categories.

Reader Comments

Fri May 30 2008 12:09 AM
Gus says

Wow, are they really that good?
The last Cadillac I drove was my father's 1989 DeVille, and it was crap.
Fri May 30 2008 2:11 AM
amac says

Yeah, Cadillac finally gets it's shit together... just when GM is teetering on the brink of extinction.
Fri May 30 2008 7:40 AM
chris says

amac, GM will be the last of the 3 american car companies to go extinct. that's coming from an extremely loyal ford man. my blood courses blue. ford blue.

And yes gus, the CTS, the new one anyways, is quite spectacular. You dont get the same quality of interior as you would in a 5 series or an E class, but I think on styling, comparable drive, and price, there's really no other option.

The DTS is riding now on the platform that underpinned the last CTS (modified for a larger car of course), and that northstar engine isnt exactly new, but still.... classic. It's like buying an old school black rotary phone, but new. It's old, it's nice, and it works.

I'd like to point out that the S class won "premium luxury" which is a nice category to have because there are premium cars, and there are luxury cars, and there are premium luxury cars. but the "aspirational" category? what the hell does that mean? what would the nominees be in that category? does it mean that it's the car that aspired to beat the established contenders and did? or is doing well? it kind of sounds like getting a "participant" ribbon at a track meet. "thanks for coming out".

regarding the sky, yes.. sexy car, fun to drive, and I like seeing a survey that doesnt say "MX-5" again. the sky (even with a name like "sky") is probably the only manly-ish small 2 seater roadster offered in NA. If ford had a baby mustang like that, I'd buy it.
Fri May 30 2008 11:37 AM
Graham says

I donâ€™t know what chris means by extinct, but no big three car company will ever go extinct, for one the government wouldnâ€™t allow it, and 2 if they were struggling they would get bought up by large private equity firm like fortress or blackrock.

MotorAuthority