Marketing
Today In Sponsorships: Shakira Scores A SEAT Deal
As you might've guessed from the photo at left, Spanish automaker SEAT is underwriting Shakira's next European tour. Moreover, SEAT is planning "to enter into close collaboration with the Barefoot Foundation", which was founded by Shakira to provide education to children living in poverty. Exactly...
Saab Story as Koeniggsegg Backs Off Purchase
In breaking news, the purchase of Saab from GM by Swedish supercar maker Koenigsegg appears to be off. Christian Koenigsegg himself indicated after months of trying... November 24, 2009 by Paul Stabin
Sneak Peek: 2010 Lotus Evora
There are certain invitations in the automotive world that one simply does not decline, and the chance to get a pre-launch peek at the Lotus Evora is right at the top of that... November 17, 2009 by Jeff Zurschmeide
Your Spin: 2010 Ford Taurus SHO Is No Car of the Year
Editor's note: High Gear Media wants you to write for us. Here's what happens when you do--you get published alongside the pros, if your post is smart, well-written and has... August 21, 2009 by Kinder Essington 13
Buick Hanging Up its Golf Clubs After 50 Years
After fifty years of swinging together, the long-running marriage of Buick and the PGA pro golf tour is coming to an end. Partly a victim of GM's restructuring--and also... August 5, 2009 by Marty Padgett 5
The 2010 Buick Lacrosse luxury sedan
Since Bob Lutz was put in charge of all things marketing at General Motors, one campaign has taken the brunt of the criticism. The first TV Spot from the campaign is Photo... July 31, 2009 by Christopher Baccus
Lexus shifting focus to entry-level models
Everyone in the industry is feeling the burn of a long, slow summer, but few are feeling as keenly as Lexus. Perhaps that's because the luxury import carmaker had so far to... July 13, 2009 by Ralph Hanson 4
Kia considering brand-wide name changes
Getting young people to buy cars is tougher than it sounds. Fashion, mode and politics all play a role in addition to the classical considerations for car buying: price... March 23, 2009 by Nelson Ireson 1
2013 BMW 4-Series Coupe Spy Shots 
Next-Gen Mazda MX-5 To Spawn New Alfa Romeo Spider: Official 
2014 BMW X5 Spy Shots 
2013 Cadillac XTS: First Drive 
