Lagonda
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The future of the struggling Maybach brand is expected to be determined by as early as next month, with two major possibilities reportedly on the cards--either drop the brand altogether or tie-up with another automaker, most likely Aston Martin, and jointly develop a successor to the lackluster 57 and 62 sedans. However, a third scenario has recently come to light and is starting to look more and more likely. Insider sources have revealed to Automotive News that Maybach’s parent company Daimler is also considering spinning off its hyper-luxury brand into a sub-brand of Mercedes-Benz...
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Decision On Maybach Coming July 1, Says Dieter ZetscheThe fate of the struggling Maybach brand will be determined by as early as next month according to latest comments from Dieter Zetsche. Speaking at a recent press event, the Daimler boss revealed that the brand would either be dropped or launch a second generation of its uber-luxury sedan together...
Viknesh Vijayenthiran -
Aston Martin To Launch Two Or Three Lagonda Models, Says CEO
When Aston Martin previewed the rebirth of the Lagonda brand with an ungainly SUV concept (pictured below) at the 2009 Geneva Motor Show, no one was optimistic about its success. Aston took the criticism to heart, but will still go ahead with the brand's comeback, according to the latest from its...
Viknesh Vijayenthiran -
Report: Aston Martin Boss Confirms Lagonda Plans, More Than One Model Coming
When Aston Martin previewed the rebirth of the Lagonda brand with an ungainly SUV concept at the 2009 Geneva Motor Show, no one was optimistic about its success. Aston took the criticism to heart, but plans to go ahead with the brand's comeback, according to the latest from Dr. Ulrich Bez...
Nelson Ireson -
Report: First Modern Aston Martin Lagonda Will Be An SUV
Aston Martin is hard at work figuring out just what to do with its Lagonda revival plans. The automaker first revealed back in 2008 plans to revive the Lagonda name for a new range of bespoke models, the first of which was originally slated to appear in 2012, but exactly what market segments to...
Viknesh Vijayenthiran -
Six New Aston Martins Over Next Six Years
The next couple of years are shaping up to be tremendously busy for Aston Martin, with a reported six all-new models due from the bespoke British automaker between now and 2016. Kicking off the onslaught of new models will be the ultra-exclusive One-77 supercar due later this year and limited to a...
Viknesh Vijayenthiran -
While many luxury automakers, including the likes of Rolls-Royce, Jaguar and Mercedes-Benz, see hybrid technology as a vital part of their future, Aston Martin is adamant that it will have no part in this area. Part of the reason is that Aston Martin sees itself as a manufacturer of uncompromised luxury sports cars, and according to its CEO, Dr Ulrich Bez, the current state of hybrid technology is not quite up to the standard of the marque. Lagonda, on the other hand, could potentially utilize hybrid technology for its first models, which are due for launch within the next three years, Bez...
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GL-based Lagonda Concept confirms Aston Martin and Mercedes partnership
Talk of Aston Martin and Mercedes Benz entering a partnership dates back almost two years but until last week’s Geneva Motor Show no evidence of such a deal existing had ever materialized. We bet you’re all scratching your heads and wondering what happened at last week’s Geneva...
Kenneth Hall -
2012 Aston Martin Lagonda Preview
Aston takes an unusual translation of "Lagonda": now, it means SUV.
Martin Padgett -
Lagonda concept marks return of a legendary British marque
Lagonda is back. The legendary British marque has been revived for its 100th anniversary and to mark the event a new Lagonda concept car has made its debut today at the Geneva Motor Show. Lagonda is best known for its range of saloons and tourers but its future lies in a very different realm. The...
Kenneth Hall -
Report: Aston Martin And Mercedes Working On $385 Million Co-op Agreement
News of a new cooperation agreement between Aston Martin and Mercedes-Benz, called appropriately enough, 'Romeo and Juliet', has come to light. Though it's not finalized yet, the deal is not a total surprise, though its scope is bigger than anticipated, with a value estimated at $385 million and...
James Martinez
