Following the strategy of BMW, which learned the same lesson after its own bungle with MG-Rover, Daimler boss Dieter Zetsche has told German newspaper Welt am Sonntag that “there are no acquisition targets I can recognize that could strengthen Mercedes”.
Zetsche believes that Daimler will be better off being independent and sees little hope in attempting to diversify risks by expanding its brand portfolio with other makes in the foreseeable future. "We are at the top of the industry with the Mercedes car brand and any integration of another brand would tend to drag us down,” he explained.
It was obvious that Chrysler was hurting Mercedes’ image, which has also seen quality slide substantially over the past decade, but the announcement of the Chrysler spin-off is already showing positive results in the eyes of investors and customers alike.
Reader Comments
Tue May 22 2007 9:06 AM
mercman says
finally mercedes can move on without being held back by chrysler. hopefully smart will become as good as mini in no time
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