Posted on Tuesday 15 April 2008
Hotly anticipated since the first Iroc concept broke cover back in 2006, Volkswagen’s newest take on the Scirocco made its production-form debut at this year’s Geneva motor show. Now VW has released a pair of promo videos that show the new car in action, inside and out.
The first is a computer-generated scene set to a heavy electronic track, but it shows some excellent interior and exterior close-ups of the forthcoming car. The second is a live-action scene depicting a rather mild chase that involves a fairly high-speed 180-degree turn and then after another short run, pauses temporarily in an airport hangar.
It is this scene where we learn something about the car. When the Scirocco driver flees the hangar, spinning the front tires as he goes, the single black line on the concrete floor seems to indicate a lack of any sort of effective limited-slip differential. Perhaps that option is being reserved for a sportier variant or simply wasn’t ready when the commercial was shot, but you’d think a simple (even viscous) LSD would be de riguer for any car that features such high-tech equipment as a paddle-shifted dual-clutch gearbox.
i maintain that anyone who takes this over the volvo C30 is absolutely insane.
Chris- Where do I score some Prozac as I think it looks great. Plus the white paint will match my all new white straight jacket.
yeah sure it looks great, but why wouldnt you go with the 230 hp i5 volvo? volvo’s got some of the best stereos, and the interior is spectacular. oh, and you can buy it, right now.
I’m with Chris. And if you don’t want the Volvo, for whatever reason, you can also buy an A3 right now - it’s basically the same car.
Who would have thought that shooting brakes would become so popular?
I’m more concerned about the lack of sporting credentials than about the way it looks. That’s probably why it isn’t being offered in North America.
WHY IS IT CALLED A SHOOTING BRAKE???
Gus- Its an English thing back when David Brown created the DB5 Shooting Brake for him and his dog to go shooting in. The pilgrim translation for Septic Tanks would be a horse drawn carriage which was used to go hunting in.
So this begs the question are teenagers and twenty somethings going to go hunting with their dog? Nope- but to be completely non-PC and tasteless they might go to the local mall or highschool for the same activity. Thats probably why VW North America is not going to bring them here.
WTF thats not why they wouldnt send it to the U.S. its because it wouldnt sell
Delby- Dont be so serious. I was being humorous. Humor apparently is similar to common sense, it cannot be taught or bought, hmmm!
FINALLY somone explains it to me. YES!
I do wish they would bring it here. AWD, cabrio, turbo, vrooooommmm….
Delby- In regards to it not selling in the US you are right. Gus would be the part of the reason why (not intended to offend Gus), VW would have to spend an un-godly amount of money explaining to Americans something that is rooted into European culture and that just wont work.
Although the second ad is clearly filmed in America with an American flair to it. As car commericials with a car in motion, let alone performning hand brake turns across roads and into buildings, are mostly illegal on European tv stations. Similar ban here in the US on tobacco ads, its just not considered socially responsible advertising. Although I do disagree as I cant see why a car floating in a cube would make me run out and go buy the car.
Also, I dont see why VW would produce the ad for a market it is not coming to. The first Ad is how most European car commercials are done these days.
So fingers crossed as I would love to own one.
I am always the problem, I take no offence, only pride…
I think it would sell here. People are looking for fast, fun, small…
“When the Scirocco driver flees the hangar, spinning the front tires as he goes, the single black line on the concrete floor seems to indicate a lack of any sort of effective limited-slip differential.”
The black mark is already on the floor as the car arrives. And as people walk around. Just thought I’d point that out.
uhm, first of all, a shooting brake is a 2 door “estate” or “station wagon” as NA would know it.
THIS… is not a shooting brake. it’s a hatch back. you’d be tempted to call it a hot hatch, but 10 years too late with *only* 200 hp.
this thing WOULD sell in NA.. younger people in north america look at hatch backs as being comfortable, roomy, lots of cargo, sporty, quirky, stylish, and most of all, economical, because they are so small. young people look at hatches as crossovers, but small, so theyre fun and cheap.
and its a 2 door, so that makes it “cooler”. I’m just saying, you can go with volvo and get a real quality brand, with more power, better interior, stellar stereo, etc.
If VW is smart, they’ll bring this car over. I believe it would be a “halo” vehicle, one that would help the overall brand. The main thing would be how they market it. Give it an upscale image, hype the performance (with gas prices rising) and perhaps even a reference to the original Sciroccos you might have a winner.
Those of us who remember the original ones, and the younger hip crowd who like this sort of thing would buy it. I’m 47, have a MK5 GTI, and don’t need a big car. This would be perfect for my next one. Come on VW, bring it over (at least to Canada, we like hatchbacks!).
good point paul. I’m glad some one else noticed that.
hatches do seem to sell better in canada. I don’t get it.
guys,volvos have the same sounsystem with the scirocco,dynaudio.check the vw site.and btw it’s sportier and is for younger people in contrast with the volvo.