games
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In an unusually high-tech concept, Mitsubishi is promoting its new Colt with a sort of Internet scavenger hunt. The first user to find and download all the parts of the car, scattered around various BitTorrent sites, will win a free car. There are 30 parts in total, and the process is centered on the timing of the Barcelona Motor Show, starting May 8. The contest does appear to be limited to Spain, however, so be prepared to travel if you win from another location. It's definitely a novel concept and an interesting way to get a younger audience interested in the car. Once those techies are...
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Report: Video games helping to influence new car buyers
Carmakers are increasingly becoming aware of the influence video games are starting to have on the buying habits of new car buyers. In fact, according to a new report, video games have become as culturally pervasive as movies. More importantly, the report also claims that being able to race with a...
Ralph Hanson -
Playing video games could lower your auto insurance rates
Video games get a lot of blame for social effects they may or may not deserve, but a new pilot program with insurance company Allstate hopes to prove video games can enhance reflexes and improving driving safety. Targeted at drivers aged 50-75, the program could result in reduced rates for drivers...
Nelson Ireson