Fiat Cinquecento Prima Edizione launch party

American Fiat Fans Awarded With Special Edition 'Prima Edizione' 500

Loyal Fiat fans in the U.S. were given the opportunity to reserve a special-edition of the upcoming 500 minicar at the annual convention of the Club Fiat-Lancia that took place last week in Asheville, North Carolina. The special model, dubbed the Fiat Cinquecento ‘Prima Edizione’ (First... read more

July 11, 2010 by 
Ferrari Chairman Luca di Montezemolo with his 599 GTB Fiorano

Luca di Montezemolo Resigns As Chairman Of Fiat, Stays On At Ferrari

Switch-ups at the head of car companies is something the American public has grown accustomed to, as the past year has seen a lot of heads roll. But Italians will no doubt be... read more April 20, 2010 by 

Fiat 500 Abarth

Report: Fiat Planning Four-Door 500 For U.S.

Many in the U.S. have been hoping to receive the wildly popular Fiat 500 minicar for the past couple of years but a lack of interest in small cars has largely held it back... read more April 19, 2010 by 

Saab 9-2

CAR Magazine Speculates Retro Futuristic Saab 9-2

Towards the end of General Motor’s Ownership of Saab, the brand was being diluted. Gone were the quirky and uniquely styled hatchbacks with torque-steering turbo fours and... read more April 9, 2010 by 

Abarth Fiat 500

Report: U.S.-Spec Fiat 500 To Get Upgraded Platform

Construction of the Fiat 500 in North America is expected to get underway in mid-December at the Toluca, Mexico plant that's being upgraded for the task. Part of the upgrades... read more March 16, 2010 by 

Abarth Fiat 500C

2010 Geneva Motor Show Preview: Fiat 500C Abarth

Fiat first displayed its rejuvenated Abarth brand back at the 2007 Geneva Motor Show with the unveiling of the Grande Punto Abarth S2000 racer concept and quickly followed... read more February 24, 2010 by 

Fiat 500 Abarth

Chrysler Confirms 2011 Fiat 500 On Sale By End Of Year

Though the Chrysler-Fiat merger faces a bumpy road ahead, and many pundits think it's a hopeless case--DaimlerChrysler redux--there's at least one bright spot for Americans... read more February 11, 2010 by 

2010 Alfa Romeo Giulietta

Report: Fiat Grouping Together Alfa Romeo, Maserati and Abarth Brands

Alfa Romeo, Maserati and Abarth are three brands that the Fiat Group has ambitious plans for in the U.S. so it's not surprising to hear that all three are likely to be... read more January 22, 2010 by 

2009 BMW Concept ActiveE

2010 Detroit Show: Sports Cars Go Electric

Perhaps it’s a sign of the times but almost every major automaker at this week’s 2010 Detroit Auto Show had some kind of electrified vehicle on show, with... read more January 11, 2010 by 

2010 Fiat 500 BEV

2010 Detroit Auto Show: Fiat 500 BEV

At the 2010 Detroit Auto Show today Chrysler rolled out its Fiat 500 minicar once again but this time around the diminutive hatch is sporting something very different... read more January 11, 2010 by 

2010 Ferrari 458 Italia

Ferrari and Maserati To Share Stand With Chrysler In Detroit

Auto shows are generally where the car companies like to 'wow' their future customers and show off their new models to both industry rivals and the press. It’s also a... read more January 4, 2010 by 

Fiat 500 Abarth

Elecric Fiat 500 To Join New Midsize Chrysler At Detroit Auto Show?

Revealing two new cars and then not saying a word about them--that's going to be Chryslers approach to the 2010 Detroit Auto Show. Or at least that's what the word on the... read more December 22, 2009 by 

Fiat's 'Cool Bikini' flash mob promotion for the 500C

Today In Flash Mobs: Girls, Bikinis, And The Fiat 500

Flash mobs have been around for decades (back in the day, they were called outlaw parties), but they've only recently been co-opted for marketing campaigns. Today's example... read more December 22, 2009 by 

Abarth BMR V12-T-44 watch

Abarth BRM V12-T-44 Watch Precedes Abarth Fiat 500 U.S. Arrival

The Fiat brand will kick off its return to the U.S. with an Abarth-branded special-edition 500 in 2011, and it's expected to be the only actual Fiat-branded model on sale... read more November 19, 2009 by 

Fiat 500 Abarth

First Fiat 500s Will Be Sporty Abarth Version

Many in the U.S. have been hoping to receive the wildly popular Fiat 500 minicar for the past couple of years but a lack of interest in small cars has largely held it back... read more October 28, 2009 by 

2014 Chrysler 300S

Fiat To Make Chrysler A Luxury Brand

Here we go again Chrysler wants to become a luxury brand. Fiat is seeing the Chrysler brand competing in the luxury space, according to a recent article in US News &... read more October 17, 2009 by 


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