Engineering Amazing

Remember Lexus’ ‘The Hard Way’ campaign that showed off the lengths that the automaker would go to in order to achieve the high levels of refinement found in each of its cars? Well, Lexus has brought out a new series of videos, this time titled ‘Engineering Amazing’, and you guessed it, the latest series focuses on Lexus’ forward thinking engineering processes. It demonstrates how Lexus engineering goes beyond solutions that simply improve things, instead seeking solutions that change the whole conversation. The hope is that it will convince buyers that for...