DS
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Both Peugeot and Citroën left the United States during the dawn of the Reagan administration. But even before their exits, vehicles from the French marques were generally seen as the domain of dedicated Francophiles or liberal arts college professors. Or both. That said, each marque—which merged into PSA Peugeot Citroën in 1976—has a storied lineage that stretches back to the dawn of the automotive age. ALSO SEE: Tesla Model X Will Get Ludicrous Speed, Could Be World's Quickest SUV Peugeot has a particularly fascinating history, even aside from its automotive...
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Peugeot Plots U.S. Return With Upmarket DS BrandBack in April, the CEO of French automaker PSA Peugeot Citroën, Carlos Tavares, revealed that the automaker may make a return to the U.S. market using its DS brand, a fledgling premium brand spun off from Citroën that at present only sells cars under its own brand in China. Now, a second...
Viknesh Vijayenthiran -
Citroën reveals Devine DS concept ahead of Paris auto show
French automaker Citroën is previewing the new look of its DS luxury brand with the Devine DS concept car, which is set to debut next month at the 2014 Paris Auto Show. The DS brand is mainly aimed at capturing a piece of China’s luxury market, and it's recently seen several new models...
Viknesh Vijayenthiran -
Citroën’s Upmarket DS Brand Gets Updated DS 3: Video
As it aims to further diversify its model lineup, French automaker PSA Peugeot Citroën recently established its DS line as a standalone brand offering an alternative to Germany’s usual suspects in the luxury arena. The first model to be launched under the DS brand was the DS 3 subcompact...
Viknesh Vijayenthiran -
Peugeot Considering U.S. Return?
French automaker PSA Peugeot Citroën is Europe’s second biggest after the Volkswagen Group, but it still doesn’t have a presence in many vital markets such as the U.S. With most of its cars sold in Europe, PSA has been hit particularly hard by the continent’s recent economic...
Viknesh Vijayenthiran -
Citroën’s Luxury Brand DS Confirms 6WR SUV For Beijing Auto Show
A few years ago French automaker Citroën revived its DS nameplate for a new sub-brand catering to premium customers. Cars sold under the DS brand featured unique styling and amenities, although they were still closely related to regular models from Citroën lineup. More recently, however...
Viknesh Vijayenthiran -
Several years ago, Citroën revived its legendary DS nameplate for a handful of premium models to be sold alongside the French automaker’s regular lineup. More recently, however, Citroën has moved to establish the DS name as a standalone luxury brand exclusively targeting the Chinese market. The first product launched under the DS brand was a compact sedan called the 5LS, which went on sale in China last year. Today, Citroën revealed a new concept dubbed the 5LS R, which hints at a performance version of the 5LS and will be making its debut later this month at the 2014...
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Porsche 911-Citroën DS Project: Perfection, Lunacy Or Hoax?
Every time anyone draws up a list of the best cars ever made, there's usually a Porsche 911 or Citroën DS in there somewhere. So a combination of two of the most revered cars ever sounds like a great idea, right? Combine the Porsche's iconic front end with the Citroën's elegant posterior...
Antony Ingram -
Citroën DS Wild Rubis Concept Headed To 2013 Shanghai Auto Show
Facing dwindling sales in its home market, as well as in the rest of Europe, where the bulk of its models are sold, French automaker PSA Peugeot Citroën is well aware of the need to sell more of its models overseas. At the same time, the automaker has also realized it needs greater...
Viknesh Vijayenthiran -
2012 Citroën Numéro 9 Concept Previews Possible DS9 Flagship
French automaker Citroën will celebrate the launch of its upmarket DS line in the Chinese market with the unveiling of the striking Numéro 9 concept at the upcoming 2012 Beijing Auto Show. Showcasing the future look of its DS models, Citroën's Numéro 9 concept also hints at...
Viknesh Vijayenthiran -
Citroen DS4 Racing Concept Preview: 2012 Geneva Motor Show
French automaker Citroen is looking to expand its lineup with a hotted-up version of its Volkswagen Golf-rivaling DS4 hatchback. A new hot hatch will be previewed in concept form next month at the 2012 Geneva Motor Show, initial images and details of which have been released today. The images...
Viknesh Vijayenthiran -
Citroen Previews DS High Rider Concept Ahead Of Geneva Debut
Moving up in the automotive world is a difficult task, whether it's Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive automaker. France's Citroen has faced its own difficulties in recent years, producing products that outstrip the brand's...
Viknesh Vijayenthiran -
Moving up in the automotive world is a difficult task, whether it's Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive carmaker. Citroën has faced its own difficulties in recent years, producing products that outstrip the brand's reputation. The French carmaker recently unveiled a new concept car named after its legendary DS that previews a future range of upmarket vehicles that will help kick off the transformation into a “near-premium” brand. The concept was the compact DS Inside, which was first displayed back in March...
