BMW 3-series design study

Posted Sat May 24 2008 10:01 AM by Ralph Hanson

We’re used to seeing concept design studies for exotics like Ferrari and Lamborghini, and even a Corvette every now and then, but it’s not often that we come across designs for more mundane models such as the BMW 3-series sedan. The design seen here is the creation of Coventry design school graduate Benedetto Bordone and previews a possible future design direction for the BMW brand.

The design features its own unique complex surface language and was created by Bordone as a realistic direction for BMW in the future for its core models. The surfacing for the body takes its inspiration from the human forms of an athlete and several features are picked up from modern architecture.

The design has proven so popular that it was recently nominated for a Red Dot Award, a leading design award in Europe.

Bordone is a freelance designer who has had previous stints at several major design studios including BeeStudio Torino, Centro Stile Alfa Romeo and Honda Advanced Design.

Via: CBD

Gallery: BMW 3-series design study

Reader Comments

Sat May 24 2008 11:37 AM
Gus says

The BMW 3 series (especially the 2-door), the X5, and to a lesser extent, the Z4 are the only BMW's out there that look halfway decent.
This design study, not so much...
Sat May 24 2008 1:10 PM
Joeshmo says

back looks like genesis coupe concept
Sat May 24 2008 1:11 PM
Joeshmo says

and what happened to the good old boxy style..
Sat May 24 2008 1:24 PM
bc says

reminds me of a pontiac... back to the drawing board.
Sat May 24 2008 1:57 PM
Alex says

horrible design study..i've seen a lot better from amateur designers...
Sat May 24 2008 3:18 PM
Raptor says

Come on, those 'cars' look like fish. That's not funny.
Sat May 24 2008 6:07 PM
Germandude says

Whoever did this should be punished!
Sun May 25 2008 8:55 AM
chris says

[barf]
Sun May 25 2008 12:09 PM
Jim says

even chris bangle can laugh at this.
Sun May 25 2008 5:57 PM
Wizards Lore says

oh i get it its a competetion to design a car that uses absolutely no design cues from any previous model or the history of the marque and then try and make everyone shake their heads and laugh at the sheer awefulness of it !
Tue Jun 3 2008 1:48 PM
DB says

Guys, it's not a BMW commissioned design, just some independent designer trying out some ideas, and perhaps hoping to be noticed by BMW and/or the rest of the design community...why does every article you see about this set of drawings lead people to believe the look has anything at all to do with BMW's actual view towards future design?
Fri Sep 5 2008 10:06 PM
designer says

thank god i could design a better bmw 3 series then that and im 16

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