Chrysler/Fiat
Chrysler begins new ad campaign to show off future models
Chrysler's recent announcement revealing its new global alliance with Italian auto giant Fiat now means that the company has to hurry to re-establish itself in the market. In order to do this, Chrysler will be unveiling a new advertising campaign to show off future models and get people interested...
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Fiat threatens to walk away from Chrysler deal
At the end of March the President's task force on the auto industry put a 30-day window on Chrysler and Fiat reaching an alliance agreement. Just hours later Chrysler... April 15, 2009 by Viknesh Vijayenthiran 8
Marchionne confident Fiat can help Chrysler
The Fiat-Chrysler partnership has been brewing since well before the economic meltdown and federal loan bonanza of late 2008, but it's still taking shape as the carmakers... March 5, 2009 by Nelson Ireson 1
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