car buying
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Last Friday, Tesla opened its first new retail outlet of 2012 in New York’s affluent Westchester County. Tesla Westchester will boast a Model S Design Studio, a hands-on a Model S drivetrain and an interactive display touting the benefits of going electric. There are also four Model S Betas on display, which is a record number for a Tesla dealer opening. Clearly, the upstart electric automaker is taking the New York City marketplace seriously, and it’s pulling out all the stops to show customers the Model S will indeed be coming soon. Expect to see a similar approach to retailing...
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Of Cows, Chemicals And Car SeatsIf you’re in the market for a new car, chances are good you’re being lied to. Perhaps not outright, but isn’t a lie of omission the same as a lie? Give us a bit of latitude, and we’ll explain what we mean. Let’s say you’re in the market for a new sedan, and you...
Kurt Ernst -
To Deplete Inventory, Maybach Offering Up To $100,000 In Rebates
When Daimler finally made the decision to kill off the Maybach brand at the end of 2012, the news came as a surprise to no one. Sales of the ultra-luxury brand never managed to meet expectations, and some critics speculated that Daimler actually lost $400,000 on each Maybach sold. Even the...
Kurt Ernst -
To Better Serve Luxury Customers, Lincoln Asks The Concierge For Advice
Lincoln knows that simply building luxury automobiles like the new MKZ isn’t enough to attract and retain customers. To successfully compete in today’s luxury automobile segment requires exemplary customer service, so the automaker is seeking help from a group that specializes in...
Kurt Ernst -
Audi Tops Luxury Brands In Latest Strategic Vision Study
For the second year in a row, Audi is the luxury manufacturer with the highest number of vehicles on the Strategic Vision Total Value Index, which recognizes models for their overall value. Factoring in to the equation are variables such as warranty coverage, technical innovation, standard...
Kurt Ernst -
Mercedes-Benz Launches C Class Brochure App
U.K. Mercedes-Benz C-Class shoppers now have the ability to download an interactive brochure app for the iPad.
Kurt Ernst -
The cutoff to order a 2012 Corvette is fast approaching, and GM will only build the 2013 Corvette for nine months.
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Lexus Customers Most Satisfied With Dealers In Luxury Segment
The latest J.D Power Sales Satisfaction Index study reveals that Lexus has the most satisfied customers of any brand in the luxury segment.
Kurt Ernst -
Nissan First Carmaker To Use QR Codes On Window Stickers
You can't fail to have noticed the abundance of Quick Response (QR) codes on products and services these days. They appear on everything from soda cans to billboards, websites and TV adverts. The curious little pixellated codes have become a great way for companies to offer information to anybody...
Antony Ingram -
Porsche Brings Instant Intelligence To Your Smartphone
Porsche new Instant Intelligence program allows shoppers to quickly download model-specific data, videos, reviews and audio clips to their smartphones.
Kurt Ernst -
Tired Of eBay, Craigslist? Sell Your Car With Copart App
Online car sales sites have transformed the way we buy and sell cars. Whether you're selling to the highest bidder on an online auction site or setting your price and waiting for the calls on sites like Autotrader, you can not only add far more photos and details than ever before but reach a...
Antony Ingram
