Car Advertising

An advertising slot during the Super Bowl is coveted by any company, but German automaker Audi is no stranger to promoting its wares during one of the world's biggest sporting events. Following last year's "Prom" campaign with alternate endings, 2012's LED lighting-themed "Vampire Party" and 2011's...

Jean-Claude Camille François Van Varenberg, AKA JCVD, AKA the Muscles from Brussels, is best known by his professional name Jean-Claude Van Damme. He's also, I would assume, best known for the film Bloodsport, which tells the story of Frank Dux as he battles for his life, the memory of his...

Brits always make the best bad guys in movies, and Jaguar will play heavily on that fact with a new F-Type Coupe advert at next year's Super Bowl. As part of an advertising campaign called "British Villains", Jaguar says it has drafted in a host of renowned British actors to show off the new F-Type...

Remember those books you had as a kid where each break in the story allowed you to pick how it continued? You'd pick one, flip to the required page, read it and then decided it was boring and you wanted to choose the other path anyway. We wonder if Infiniti's new Deja-View responsive film is...

Mercedes launched a new ad campaign for the redesigned 2014 S-Class.

Ads from General Motors were noticeably absent from the Super Bowl this year, although the American auto giant was not completely invisible, as its 2014 Chevrolet Corvette Stingray was awarded to the game’s MVP, quarterback Joe Flacco, who was decisive in the Ravens win over the 49ers...

Last year, Audi reinterpreted the Herman Melville novel Moby Dick to help promote the surefootedness of its quattro all-wheel-drive system in a new ad. The famous white whale of Melville's classic was depicted as an Audi A6, which remained elusive to Ahab, a tow truck driver whose job it was to...

There are few cars that mimic a race car-like experience on the street. A few Porsche products can do it, and some supercars certainly deliver in this area. Some automakers, however, have created vehicles that retain a daily usability while also offering up perfectly packaged potent powerplants...

In an attempt to target ‘millennials,’ those born from the late 1980s to the early 2000s, Dodge has called on popular musician and rapper Pitbull to help promote its 2013 Dart. Pitbull, whose real name is Armando Pérez, is featured in a series of television commercials for the...

Nine-time Grammy award-winning musician John Legend stars in an ad for the new 2014 Chevrolet Impala.

Chrysler’s now standalone performance brand SRT has rolled out its first-ever television advertisement, titled Body and Soul. There are three different versions of the ad that have been playing on cable television since June 8, ranging from about 30 to 90 seconds in length, and they all use...

The 2014 Chevrolet SS doesn’t hit showrooms until this fall, where it will wear a pricetag of $44,470, but the car’s Australian cousin, the new VF Holden Commodore, has just launched in its own market. These are two of the television ads for the VF Commodore, both of which make mention...

Jerry Seinfeld’s Internet-only 2012 comedy sensation, Comedians in Cars Getting Coffee, was born from a rather simple thought. Seinfeld merged the things he likes (cars, coffee and relationships with fellow comedians) into a variable-length series, designed for easy viewing on tablet or...

Mercedes-Benz is poking a little fun at itself with its latest advertisement for the A45 AMG model sold overseas. It has recruited its Formula One drivers Lewis Hamilton and Nico Rosberg for the ad, which has the two arguing over who gets to drive the new hot hatch. Hamilton starts off behind the...

Volvo has been dropping hints over the past few days about a big new collaboration it was planning. Today, the automaker has announced that international DJ sensation Swedish House Mafia has created a unique music video for an unreleased version of its hit song Leave the World Behind, and that the...

Earlier this month, Lexus released a mysterious teaser video along with the message that it was “bringing motion to life.” It turns out that simply meant a series of obscure design events as well as a new global advertising campaign starting next month that will center on the theme...

Audi’s R8 e-tron electric supercar may not be dead after all. Earlier this week prototypes of the car were spotted testing in Europe and now an example has even appeared in a television commercial. The commercial is a bit of cross-promotion for Audi and its starring role in the third...

From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines BMW has come up with have been some of the most memorable in the industry. In order to keep its advertising fresh...

When you pad into the kitchen first thing in the morning, only to find out you’re low on milk, do you silently glow with an inner joy as you reach for the car keys? Are you plotting every inch of your route to buy milk, thinking about things like pavement transitions and power-on oversteer?...

The zombie meme is now officially played out. What more-or-less began as a George A. Romero gore-fest in 1973’s Night of the Living Dead has been turned into countless novels and graphic novels, a successful television series and too many movies to count (including the summer-2013 presumed...