Car Advertising
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With Hyundai the official sponsor of Super Bowl 50, it’s understandable that the automaker would have more than one costly spot running during the game. We’ve already seen Hyundai’s spot for the 2017 Elantra and now we have our first look at a spot for the 2016 Genesis. What’s odd is that Hyundai has chosen to promote a car that’s set to undergo an update later this year, an update that will include both a brand and name change. For the 2017 model year, the svelte sedan will adopt the G80 name and join the larger G90 over at Hyundai’s new Genesis luxury...
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New R8 Stars In Audi's Super Bowl 50 Spot: Video
Audi has had mixed results with its Super Bowl spots over the years—we’re still trying to forget last year’s Doberhuahua shocker—but this year the automaker looks like it has a hit with Commander. The 60-second ad, which will air during the first quarter of Super Bowl 50...
Viknesh Vijayenthiran -
Hyundai & MINI Hire Some Big Names For Super Bowl 50: Video
When it comes to Super Bowl spots, animals and celebrities tend to be the two most popular options. We’ll be seeing both during Super Bowl 50, where on February 7 the Carolina Panthers will take on the Denver Broncos at Levi's Stadium in Santa Clara, California. Yesterday, we saw...
Viknesh Vijayenthiran -
2017 Honda Ridgeline is new truck to love, per Super Bowl 50 spot
Remember when you had to wait to watch the Super Bowl to see the ads? Those days, sadly, are now gone and there are little surprises left for the game itself. Still, that doesn't mean the spots themselves aren't entertaining. Honda has one all set for Super Bowl 50 on February 7, but it just...
Jeff Glucker -
Here’s Acura’s Super Bowl 50 Spot Starring The NSX: Video
If we said there was a connection between the Acura NSX and Van Halen, we bet you’d be hard pressed to guess it. Perhaps Sammy Hagar’s a fan? We’re not sure on that front, but what we do know is that the Van Halen classic Runnin' with the Devil features in an ad starring the...
Viknesh Vijayenthiran -
Buick Set For Super Bowl 50 With Its First-Ever Big Game Ad
Buick is stepping up to the advertising plate. The automaker will unveil its first-ever Super Bowl spot during this year's game, scheduled for February 7 at Levi's Stadium in Santa Clara, California. The plan is to bring Buick's "Experience the new Buick" tagline to the masses, and the Super Bowl...
Jeff Glucker -
Volkswagen's Passat sold overseas has an innovative Trailer Assist feature that makes it easy to back up when you're lugging around a trailer thanks to some semi-autonomous systems working in the background. You basically use a controller dial to tell the vehicle where to back up the trailer, and as you reverse the Trailer Assist feature will automatically make all the adjustments necessary to the steering wheel to get your trailer exactly where you want it. ALSO SEE: Christian von Koenigsegg Talks About The Regera In This 30-Minute Video To help promote the feature, VW of Norway has come up...
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Acura Rolls Out 'Precision Crafted Performance' Ad Campaign, Including Super Bowl Spot
Acura has a new mantra. It's known as Precision Crafted Performance and the company views it not only as its new marketing tagline but also the brand's core promise. Actually, this tagline isn't new. Acura used Precision Crafted Automobiles in its advertising when the company launched 30 years ago...
Kirk Bell -
Derek Zoolander Brings His Blue Steel To The Fiat 500X: Video
When you want to advertise a product, you should try and get the best talent you can find. Fiat Chrysler Automobiles [NYSE:FCAU] isn't messing around with regards to its 500X subcompact crossover. The automaker has reached out to the greatest model on the planet. Derek Zoolander is now the face of...
Jeff Glucker -
MINI Confirms Super Bowl 50 Spot
MINI is set to return to the Super Bowl after a five-year hiatus. The automaker has teamed up with advertising agency Butler, Shine, Stern & Partners to craft a 30-second spot that will feature in the third-quarter of the game. The information was confirmed by a MINI spokesperson to Advertising...
Viknesh Vijayenthiran -
Acura Confirms Super Bowl 50 Spot
Acura will have a spot during the first quarter of Super Bowl 50 that will highlight the automaker’s North American presence. No other details on the spot were revealed but it’s likely the new NSX supercar will feature prominently in it. ALSO SEE: Watch All Five Of FCA’s Star...
Viknesh Vijayenthiran -
Watch All Five Of FCA’s Star Wars-Themed Ads: Video
We’re now just a week away from the debut of the new Star Wars movie, Star Wars: The Force Awakens. To help tide things over until then, we have a series of Star Wars-themed ads developed by Fiat Chrysler Automobiles [NYSE:FCAU] in partnership with Disney and Lucasfilm. The ad from Dodge was...
Viknesh Vijayenthiran -
Unless you’ve been living under a rock for the past year, you’ll know that the first in a new trilogy of Star Wars movies is coming to theaters on December 18. In celebration of the new movie, entitled Star Wars: The Force Awakens, Dodge has released its own Star Wars-themed ad. The ad recreates the famous imperial march of earlier movies, but instead of actual soldiers the march is made up of Dodge’s full lineup. Leading it all is a Dodge Viper ACR, which looks very sinister in its black paint scheme. WATCH: Ford Shelby GT350 Vs. Chevy Camaro SS: Video Throwdown Of...
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Dwayne 'The Rock' Johnson Stars In New Ford Service Spot: Video
Dwayne 'The Rock' Johnson, one of the stars of the Fast and the Furious franchise, leads a new series of commercials highlighting the Ford Motor Company's [NYSE:F] factory service professionals. ALSO SEE: Drones And Dunes: 2017 Ford F-150 Raptor Testing: Video The first of the new spots is out, and...
John Coyle -
Ford Focus RS Drifts Into New Ad: Video
Yes, it's time to start getting excited. The Ford Focus RS is on its way to these shores, and it must be getting close because the Ford Motor Company [NYSE:F] just released a quick ad ahead of its arrival. It's just a 16-second spot, but it's enough to keep you very interested in the car. ALSO SEE...
Jeff Glucker -
Honda Looks At Its History With Wonderful Stop-Motion Ad
Honda has a rich and full history. The Japanese company produces everything from snowblowers to Formula One engines, and everything in between. We're talking about dirt bikes, side-by-sides, cars, trucks, motorcycles, boat engines, and even an airplane and a freaking robot! To showcase this wide...
Jeff Glucker -
More McConaughey In Latest Lincoln MKX Ad: Video
Lincoln's pensive, zen-like commercials featuring Matthew McConaughey have been ripe for mockery. The high-water mark is unquestionably the brilliant Saturday Night Live parody featuring Jim Carrey, which makes it hard to watch the originals without snickering. But finding other takes isn't...
John Coyle -
Honda's Latest Ad Features Senna, The NSX And A Civic Type R: Video
Bringing the heat. That seems to be what Honda hopes to do with some of its upcoming products, and it's trying to prove that point in a new 90-second spot titled Ignition. It's a commercial that manages to convey a majority of the company's powerful, innovative, or new machines in one rather...
Jeff Glucker -
There's an update to the Vacation series of films on the way. In the new movie, we follow Rusty Griswold as he treks to Wally World just like he did with his dad Clark in 1983. Ahead of that new film's launch later this month, Infiniti has jumped on the hype with a new spot of its own, and it touches on a classic scene from the original film. A man and his family are driving their QX60 to Wally World, when a pretty blonde in an exotic Italian convertible pulls alongside for a few minutes before disappearing into the horizon. ALSO SEE: Ghostbusters Reboot Gets New Ecto-1: Video In the original...
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Dodge Celebrates Its Freedom With 'Predators' TV Spot Featuring Hellcats And A Viper
Just in time for the Fourth of July holiday, Dodge is releasing a pair of television ads that will stoke American pride. The 30- and 90-second ads, titled "Predators," feature a Dodge Challenger SRT Hellcat, a Dodge Charger SRT Hellcat, and a Dodge Viper GTS roaming the night freely on deserted...
Kirk Bell -
Hyundai Replaces GM As NFL's Official Automotive Sponsor
The last few years haven't been great for the National Football League. Along with domestic violence and child abuse scandals, the debilitating injuries faced by its players have resulted in reams of negative press. CHECK OUT: Mustang Pulls Ahead Of Camaro In The Sales Race For First Time In Six...
John Coyle -
Bye Bye Zoom-Zoom: Mazda Goes Deep With New MX-5 Miata Spot: Video
When Mazda first released the Miata more than two decades ago, no manufacturer was selling anything like it. The four-cylinder roadster was affordable, reliable, and handled like a go-kart. It was a little British sports car, without the legions of electrical gremlins and oil leaks which came...
John Coyle -
Mercedes Fleet Including Unimogs And G63 6x6 Starring In ‘Jurassic World’: Video
Mercedes-Benz used 1997’s The Lost World: Jurassic Park to help launch its original M-Class SUV, and the automaker will do the same with next month’s Jurassic World, which will feature the all-new GLE Coupe, a coupe-like version of the M-Class-replacing GLE. But the GLE Coupe...
Viknesh Vijayenthiran -
Watch The Audi R8 Give Birth To The... RS 3
Bet you didn't think the most disturbing thing you'd see today would be an Audi commercial. Audi perhaps got a little too creative with this latest video promoting the new RS 3 Sportback. It actually shows a first-generation R8 giving birth to the hot hatchback. No, we don't know why either. In the...
Stephen Edelstein