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Today In Celebrity Appearances: Buick Gets Desperate

So let's pretend you're an auto brand -- one that used to project swanky, sexy sophistication, but now the average age of your customers is 72. Now let's pretend that you've finally booted your superstar golphilanderer to the curb, thus freeing up money for other promotions, which have slowly been...

April 23, 2010 by Richard Read

2007 Volvo V70 4-door Wagon 2.4L AT FWD Angular Front Exterior View

The Perfect College Car

Chinese-market Buick Excelle compact sedan undisguised

Buick Excelle Compact Sedan Spotted Undisguised In China

2010 Buick LaCrosse 4-door Sedan CX 3.0L Angular Front Exterior View

2011 Buick LaCrosse Preview

The Untapped Potential of the Zeta Platform

I held off on writing this article as long as I could, and for a couple reasons. The first is that there are so many people in North America who are already aware of... February 16, 2010 by Spencer Calbeck

Report: Buick Considering New Coupe

Buick has some exciting new products in the pipeline, such as the LaCrosse and Regal sedans, but at the end of the day the brand is still struggling to attain new, and... February 15, 2010 by Viknesh Vijayenthiran

2011 Buick Regal CXL Priced From $26,995, Cheaper CX Coming Next Year

The hot new 2011 Buick Regal isn't set to go on sale until the second quarter of the year but we can reveal today that the mid-level Regal CXL model will be priced from... January 21, 2010 by Viknesh Vijayenthiran

2010 Detroit Auto Show: 2011 Buick Regal GS Concept Live Gallery

Although GM must still feel the sting of rival Ford's dominance in the 2010 North American Car and Truck of the Year awards today, it's not without its own bag of tricks. The... January 11, 2010 by Nelson Ireson

2010 Detroit Auto Show: Buick Regal GS Concept

As we all know, the upcoming 2011 Buick Regal is essentially a rebadged version of the Opel Insignia, a car that won the prestigious 2009 European Car Of The Year award the... January 6, 2010 by Viknesh Vijayenthiran

2010 Buick LaCrosse 4-door Sedan CX 3.0L Front Exterior View

Attracting Younger Buyers Is Buick’s Greatest Challenge

General Motors appointed a new chief for its Buick and GMC lines earlier this month in the form of Brian Sweeney, a former sales and marketing executive. Now in his second... December 28, 2009 by Viknesh Vijayenthiran

Elin Nordegren: Loyal To Buick, But To Tiger? Not So Much.

Elin Nordegren may have kicked Tiger Woods' philandering keester to the curb, but the couple's Buick Enclave remains tucked nice and cozy in her garage. And hell, with two... December 18, 2009 by Richard Read

Four-Cylinder 2010 Buick LaCrosse CX Priced From $26,995

Potential 2010 Buick LaCrosse customers will soon have a third engine option to choose from, with the announcement today that a new entry-level model equipped with a... December 17, 2009 by Viknesh Vijayenthiran

Susan Docherty, GM VP of Sales, Service and Marketing

Susan Docherty Talks Sporty Buicks, What's Next For GM

With the reshaping of the top ranks at General Motors still underway, it's reassuring to see some familiar faces rising: Susan Docherty, former head of the Buick-Pontiac-GMC... December 14, 2009 by Nelson Ireson

High-Performance Buick Regal GS Depends On Market Demand

In any market-driven business, the people that participate--i.e., buy things--have a lot of power, whether they realize it or not. In a business as precarious as the current... December 4, 2009 by Nelson Ireson

Chinese Buick Excelle XT Previews Cruze-based Sedan For U.S.

With our bellies still reeling from turkey and pie, Buick graces us today with a look at the Excelle XT, the Chinese-market Buick version of the new Opel Astra. That combo... November 30, 2009 by Nelson Ireson

Oshawa Plant Picked For 2011 Buick Regal Production

North American production of the all-new 2011 Buick Regal has been confirmed for GM’s Oshawa assembly plant beginning in the first quarter of 2011. First sales of the... November 26, 2009 by Viknesh Vijayenthiran

Spy Shots: Baby Buick Sedan Based On Chevy Cruze Platform

General Motors is still more than half a year away from launching the 2011 Chevrolet Cruze sedan in North America but instead of speeding up its arrival the automaker is... November 23, 2009 by Viknesh Vijayenthiran

Video: Buick Design Director Explains the 2011 Regal

The 2011 Buick Regal just hit the web yesterday, but its been expected for several months now. Whatever you might think of the re-branded Opel Insignia, it's interesting to... November 12, 2009 by Nelson Ireson

Buick Regal with possible U.S.-market exterior treatment

The 2011 Buick Regal: Time to Get the Money Back on that Deposit For Your Lexus ES350

Even though GM is selling Opel to help finance its shaky future some dividends of that longtime union are continuing to pay off. What is the proof of this? Take one look at... November 12, 2009 by Jim Hamel