BrandZ
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The results of Millward Brown's annual BrandZ Top 100 are in, and Toyota was once again named the most valuable automotive marque. For those keeping score—which includes the entirety of the business world—that makes three straight wins for the world's largest automaker (BMW was number one in 2012). ALSO SEE: 2016 Toyota Land Cruiser Leaked The study determines brand value by calculating the sum of all earnings that a company's brand is expected to generate on its own. Surveyed consumers were asked to judge a brand based on attributes that are important to them. As expected, the...
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Toyota Once Again Named Most Valuable Car Brand In BrandZ Top 100 SurveyToyota topped carmakers in this survey of global-brand value.
Stephen Edelstein -
Toyota Overtakes BMW To Regain Most Valuable Brand Title
Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors. But at the end of the day, if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall...
Viknesh Vijayenthiran -
BMW Voted World's Most Valuable Car Brand
Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors. However, at the end of the day, if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall...
Viknesh Vijayenthiran -
BrandZ Top 100 Survey Rates BMW As World’s Most Valuable Automaker
Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors, but at the end of the day if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall...
Viknesh Vijayenthiran -
Toyota Leads Brand Value Survey, Mercedes Leads Luxury Brands
Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors, but at the end of the day if a consumer is willing to pay more for one brand over another then brand value becomes a vital indicator of a company’s overall...
James Martinez
