BrandZ

 
2015 Toyota TS040 Hybrid LMP1 race car

Hat Trick: Toyota Most Valuable Car Brand In BrandZ Top 100 Survey

The results of Millward Brown's annual BrandZ Top 100 are in, and Toyota was once again named the most valuable automotive marque. For those keeping score—which includes the entirety of the business world—that makes three straight wins for the world's largest automaker (BMW was number... read more

May 29, 2015 by 
 
2011 BMW 5-Series Long Wheelbase

BrandZ Top 100 Survey Rates BMW As World’s Most Valuable Automaker

Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors, but at the end of the day if a consumer is... read more April 29, 2010 by 


 
2010 Mercedes Benz S-Class

Toyota Leads Brand Value Survey, Mercedes Leads Luxury Brands

Brand value can be a fickle thing. It’s impossible to measure accurately and it can be affected by numerous volatile factors, but at the end of the day if a consumer is... read more September 25, 2008 by 


 
 

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