Augmented Reality

Porsche led a round of Series C investments into WayRay, a Swiss company working toward bringing holographic augmented reality (AR) displays to production, WayRay announced on Tuesday. Hyundai also joined in on the investment, which raised $80 million. Since 2012, WayRay has raised more than $100...

Making good on its promise last year, Porsche will begin equipping its dealership technicians with augmented reality (AR) glasses this week. According to Porsche's Tuesday announcement, the glasses may help reduce service times by up to 40 percent. The special glasses, called Tech Look Live, give...

Flipping through numerous pages of text isn't exactly the most difficult way to find the answer to a question about your car. However, it isn't the most advanced way, either. Enter "Ask Mercedes," Mercedes-Benz's new chatbot and augmented reality assistant the German luxury automaker revealed last...

Porsche service centers will become even more connected come 2018 after the brand announced on Monday it will equip technicians with augmented reality (AR) glasses for increased efficiency. The glasses, called "Tech Live Look," are powered by AiR Enterprise software. Not only will they provide AR...

Flipping through pages is so 2016. Genesis wants to bring luxury into the future with the launch of its augmented reality (AR) owner's manual application. Instead of opening up a thick booklet of information, augmented reality allows the owner to simply point his or her smartphone or smart device...

Jaguar Land Rover has been showing off some of its upcoming safety technology in recent months, with previous highlights including an innovative transparent hood system and a similar transparent pillar system. Now the British automaker has revealed a bicycle and motorcycle detection system that...

If you're the kind of person who has too little time to test drive cars for real before you buy them, then Ford's new augmented reality app for the 2013 Ford Fusion could be just the thing you need. Of course, it won't let you actually test drive the car, that'd be silly (though we aren't ruling it...

There have been signs over the past year to suggest that head-up-display technology will be the next big thing in driver information systems. A few cars - such as the 2011 Chevrolet Corvette - already use basic systems to ensure the driver keeps his eyes on the road as much as possible, but with...

Toyota is all about augmenting the outside world at the moment. First it launches the Backseat Driver app to keep your kids entertained with a bubblegum representation of your route ahead, and now they're improving the view outside your windows too. "Window To The World" is a concept simulation of...

If you're in the market for a new vehicle, you might be tempted to go for something with high-tech safety features, like a collision-avoidance system. At the moment, though, most of that technology is tied to luxury rides or comes as pricey add-ons. But if you've got an Android smartphone, a new...

Electronics giant Pioneer has revealed the latest in the world of automotive satellite navigation technology, with its new AVIC-VH09CS double din unit showcasing the first production example of an in-car ‘augmented reality’ system. Using a wireless windshield-mounted camera, the system...