Teaser for Borgward concept car debuting at 2017 Frankfurt auto showEnlarge Photo
Revived German automaker Borgward is planning something special for September’s 2017 Frankfurt auto show.
The automaker recently released a teaser image for a Frankfurt-bound concept car which is believed to be a low-slung, sporty coupe.
Along with the teaser, Borgward released the tag line: “She is back!” This suggests that we’re likely to be treated with a modern-day version of Borgward’s most famous model, the Isabella.
The original Isabella was built between 1954 and 1962 and was available in a variety of body styles, though its most iconic form was a coupe. The nameplate became Borgward’s most popular, though it wasn't enough to save the automaker from bankruptcy in 1961.
1957 Borgward Isabella CoupeEnlarge Photo
Borgward would remain dormant for the next half century. It was revived earlier this decade by Christian Borgward, the grandson of Borgward founder and namesake Carl F. W. Borgward, together with help from Chinese industrial giant Foton.
So far the revived Borgward has launched the BX5 and BX7 SUVs and confirmed plans for pure electric models. Most production is being handled in China though Borgward has said that its electric models will be built in Germany.
Borgward has started sales in China and will expand westward into new markets. It has just announced plans to enter the Middle Eastern markets of Bahrain, Iran, Kuwait, the United Arab Emirates, and Qatar, and will follow these with announcements for European and eventually even North American market launches.
This year’s Frankfurt auto show gets underway on September 12. For more coverage, head to our dedicated hub.