2018 Dodge Challenger SRT Demon fully customizable for the street or strip

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A teaser video for the 2018 Dodge Challenger SRT Demon is out and hints at the new levels of customizability that will be offered with the car.

Given the fact it’s based on the Challenger SRT Hellcat and comes with factory-installed radial tires, it’s easy to write off the Demon as being purely a drag strip hero. Heck, buyers can even opt to have the front passenger seat removed to reduce weight.

However, Dodge wants the Demon to be a platform from which each customer can design their ultimate muscle car either for the street, the strip or a combination of both—and not just when the car is ordered but whenever the customer desires.

Dodge says it will offer the Demon with a crate of parts, 18 in total, including spare wheels, a number of performance parts, and tools to install or remove them all. Most of the parts will be Demon-branded, adding to the collectability factor.

Those parts shown in the latest teaser give us a good look at the Demon's intentions with what appear to be front runners, a pneumatic impact wrench, a jack, and more.

Those front runners would confirm the Demon is indeed rear-wheel drive, and not all-wheel drive as some suspected.

Teaser for 2018 Dodge Challenger SRT Demon debuting at 2017 New York auto show

Teaser for 2018 Dodge Challenger SRT Demon debuting at 2017 New York auto show

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Dodge is demonstrating this level of customizability with its new teaser video, titled “Crate.” It shows a mysterious, Stig-like character struggling to choose what performance mods to add to the car.

Dodge will present the Demon at the 2017 New York auto show, which starts April 12. The car will be shown earlier, though, with the reveal most likely linked with the new movie "The Fate of the Furious," which starts April 12 and is predicted to feature the Demon in some scenes.

There are still quite a few weeks to go and Dodge will continue to drip-feed info on the car. This latest clip is just the fourth in a series of 12. Fans should visit the website www.ifyouknowyouknow.com to view a countdown to the other videos as well as download some content.

You’ll also find our complete coverage on the Demon at this link. And for more on the New York auto show, head to our dedicated hub.

 
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