Report: Italdesign considers own car to build brand image

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Italdesign GTZero concept, 2016 Geneva Motor Show

Italdesign GTZero concept, 2016 Geneva Motor Show

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Italian design house Italdesign Giugiaro is in the midst of a major transition.

The company, famous for penning cars like the original Volkswagen Golf and even the DeLorean DMC-12, in July 2015 saw the Volkswagen Group take full control as the Giugiaro family finally cut ties with the company it founded back in 1968.

New management has stepped in to run Italdesign since, with former Lamborghini design boss Filippo Perini heading the company’s creative side. Serving as CEO, meanwhile, is Joerg Astalosch, who was previously a senior exec at VW’s truck unit MAN.

Italdesign GTZero concept, 2016 Geneva Motor Show

Italdesign GTZero concept, 2016 Geneva Motor Show

Enlarge Photo

Speaking with Automotive News (subscription required), Astalosch revealed that Italdesign is looking to branch out from mostly designing vehicles for VW and its brands. He said he wants to see Italdesign expand into the United States, even positing Tesla Motors [NSDQ:TSLA] as a potential partner.

But since Italdesign isn’t widely recognized in the U.S., Astalosch said the company is considering small runs of Italdesign-badged cars to help build awareness. Calling the cars "one-offs," which Astalosch described as being 100 units or less, he said Italdesign is in talks with various companies about production but didn't mention any dates.

What might an Italdesign car look like? The company’s most recent concept, the GTZero unveiled at the 2016 Geneva Motor Show, is a good start. The concept is an electric sports car with a trio of motors generating a peak 483 horsepower.

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