Country club racetracks evolving to offer more than just track time Page 2


Each of the clubs has also developed its own unique driving school or schools. Like Autobahn, Spring Mountain has a racing school featuring Radicals, while Atlanta has Ariel Atoms that members and outside groups can drive. Atlanta has a stunt driving school, as well as a Street Smarts driving school that emphasizes the risks of unsafe driving and the skills needed to handle treacherous driving conditions. Monticello has a team challenge involving various performance cars and gokarts, plus an off-road facility where customers can take part in a Land Rover Experience.

Most of the tracks offer everyday access to performance cars from various brands. At Autobahn, for instance, members can access cars from eight different brands, while Monticello features Jaguars.

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Spring Mountain Motor Resort & Country Club

Spring Mountain Motor Resort & Country Club

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Spas, pools, and jetpacks

Like a typical country club, these tracks are also developing resort-type amenities. Corporate meeting spaces and areas to host social events can provide the clubs with income. Having a wedding at one of these facilities is not out of the question.

Many of the tracks are currently or soon will offer unique amenities as well. Spring Mountain has a racquetball court, a gym, a spa, a gun range, and a pond where members can fly around with a jetpack or cruise along on paddle boards.

Thermal offers babysitting services, a spa, personal trainers, personal assistants, and even personal chefs.

Monticello is adding a pool with a waterslide, and Autobahn is looking at adding a pool as well as fishing on its on-site pond.

All of these services and amenities only enhance the membership experience at these clubs and provide more reasons for new members to join. Now more than ever, membership has its privileges.

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