2017 Acura NSXEnlarge Photo
Acura will have a spot during the first quarter of Super Bowl 50 that will highlight the automaker’s North American presence. No other details on the spot were revealed but it’s likely the new NSX supercar will feature prominently in it.
The NSX is due to enter production next spring so a spot reminding Americans of the car, plus the fact that production will be taking place in Ohio, will be a smart move for the brand. The NSX is also a likely bet as Acura doesn’t have any other new products in the pipeline. And don’t forget, Acura made its Super Bowl debut in 2012 with a spot that depicted the original NSX concept.
Super Bowl 50 takes place February 7, 2016 at Levi's Stadium in Santa Clara, California. We should be hearing about spots from other automakers in the weeks to come. Fiat Chrysler Automobiles [NYSE:FCAU] usually spends the big bucks for some lengthy spots and last year we also saw brands like Lexus, Mercedes-Benz and Nissan all take part.