Alfa Romeo’s new Giulia sports sedan is fast approaching its showroom debut. The car made its North American debut last week at the 2015 Los Angeles Auto Show where it was confirmed that sales would start in the second quarter of 2016.

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The Giulia is launching in its range-topping Quadrifoglio trim, which Alfa Romeo said will have a starting price of “around $70,000.” Remember, this is the version that competes with the BMW M3, Cadillac ATS-V and Mercedes-AMG C63, and with 505 horsepower on tap the Alfa is actually the most powerful and likely the fastest.

The base model, at least here in the United States, will come with 276 hp. This one will compete with the BMW 328i and Mercedes C300. Rear-wheel drive will be standard on all models but an advanced all-wheel-drive system with torque vectoring will be available. Other markets should have a diesel option and with any luck we’ll see it here.

While you wait, Alfa Romeo has launched a new online configurator that lets you play around some of the Giulia’s exterior and interior options, though it's only for the Quadrifoglio trim. There’s also a PDF file listing all the available and standard features plus options packages.

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There are seven colors to choose from and you get awesome features such as an active front splitter and carbon fiber lip spoiler as standard. More carbon fiber is used for the hood, roof, rear spoiler and interior trim. The carbon fiber Sparco bucket front seats are available, though.

Then there are several packages to choose from. These include a Climate Group (air filters and chillers for the cabin), Driver Assistance Dynamic Package (various electronic driver aids), High Fidelity Audio Package (premium sound system with 14 speakers), and Carbon Fiber Steering and Shifter Accent Group (more carbon fiber trim and accent stitching).

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